| Symbol | Last | Change |
|---|---|---|
| MWW | 8.75 | 0.00 |
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Where Have All the Job Seekers Gone? Monster.; The Case of the Missing Online Job Seekers - A Battle of Pop-Ups Gone Bad, while Monster Continues to Grow
From the month of March to April, Monster's 15.4 million unique visitors grew to 16.3 million unique visitors. During that same span, Monster's closest competitor's 7.5 million unique visitors shrunk to just 4.5 million unique visitors, losing three million unique visitors on route to a total of roughly one-quarter that of Monster's. This can be attributed to the removal of a gimmick known as pop-up windows, the marketing ploy that increases traffic, but fails to increase market share, as page views and average minutes spent on the site per user plummet with the tactic. For April's traffic, the elimination of pop-up traffic caused the number of unique visitors to that site to decrease by 40 percent while their share of the market, as defined by online career eyeball minutes, stayed flat. However, Monster grew in unique visitors without sacrificing page views and average minutes spent on the site, which are the overriding barometer for quality traffic and an active job seeker visitor base.
Having broken site traffic records in every consecutive month in 2002, Monster continues to be the prominent career management destination. According to leading site traffic research companies, Monster is the number one destination for career seekers, achieving several records in site traffic measurements during the month of April, including an all-time high 47 million unique visits, according to I/PRO.
Media Metrix
According to independent research conducted by Media Metrix, Monster was the 21st most visited property(1) overall on the Internet during the month of April, representing its highest property ranking ever. Monster maintained its stronghold this month with an average of 26.9 pages viewed per user and a power ranking(2) of 376.3, nearly four times that of its closest competitor's power ranking of 94.6. Monthly unique visitors to Monster increased from 5.7 million during April 2001 to an all-time high 16.3 million for April 2002, an increase of 186 percent. Monster now outdistances its closest competitor by more than 11 million unique visitors. Monster further demonstrated its strength in the online careers industry with a 49 percent share of online career eyeball minutes(3), while its closest competitor represented only a 12 percent share.
Nielsen//NetRatings
According to the Nielsen//NetRatings' MarketView report for the month of April, Monster received over 13.2 million unique visitors, more than four times its closest competitor's 2.9 million unique visitors.
Recent Awards
Monster led the way in Yahoo! Internet Life magazine's overview of the Best Job Hunting Sites (May 2002), garnering four distinctions and awards:
--Best Overall Job-Hunting Site
--Best College/New Grad Jobs (MonsterTRAK)
--Best Overseas Jobs
--Best Resume Help
"Monster continues to exemplify the leadership qualities that have defined our business goals since our inception in 1994. With 16.3 million unique visitors during the month of April, we have nearly four times more traffic than our closest competitor, with our page views and minutes spent per user proving that our record traffic is still attributable to quality traffic and committed job seekers, " said Jeff Taylor, founder and chairman of Monster. "Through developing products to enhance the consumer experience, these record traffic levels demonstrate that Monster is the ultimate destination for job seekers' career management and employers' recruiting success, as we further differentiate and distance ourselves in the online recruiting marketplace."
New to Monster
--Monster Introduces HMonster in Response to Healthcare Industry Staffing Shortage
Launched in conjunction with Nurses Week, on May 6th, Monster announced HMonster (http://hmonster.com), an online recruiting destination that offers healthcare professionals in all disciplines the career management tools they need to take control of the recruiting process, while providing employers with a more effective way to reach a diverse pool of candidates seeking job opportunities.
--Monster and Ziff Davis Media Inc. Announce Strategic Marketing Relationship
On April 29th, Monster announced the launch of a strategic marketing relationship with Ziff Davis Media Inc., a premier technology media company. The relationship involves a comprehensive marketing alliance, including co-branded career websites specializing in technology jobs, an integrated media buy in Ziff Davis Media publications and Web properties, and a cross-promotional consumer marketing relationship on Monster properties.
--Viacom Plus Announces Cross-Platform Deal With Monster
On April 29th, Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc. announced an extensive media relationship across multiple platform channels with Monster. The alliance will leverage Viacom's vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster's overall reach and frequency in connecting with an expansive audience.
About Monster
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 47 million unique visits during the month of April 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 10,000 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
(1)'Property' represents all Monster-owned domains.
(2)'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
(3)`Online career eyeball minutes' equals `unique visitors' multiplied by `the average number of minutes spent on a site per month. The percentage of online career eyeball minutes demonstrates the percentage of time spent on Monster versus other sites in the career category.'
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.
CONTACT:
Monster
Kevin Mullins, 978-461-8751
kevin.mullins@monster.com
or
Weber Shandwick Worldwide
Kelly Sullivan, 617-520-7239
ksullivan@webershandwick.com
