TMP Worldwide's Monster Board Forms Alliance With Advertising Age In Online Career Site
Internet's Premier Career Hub Launches Co-Branded Marketing, Advertising and Media Recruitment Web Site With Industry-Leading Publisher
NEW YORK, N.Y., January 21, 1997 -- TMP Worldwide's (NASDAQ: TMPW) The Monster Board (http://www.monster.com), the Internet's premier career center, today announced an alliance with Advertising Age, the leading source for marketing, advertising and media news. Through the creation of a co-branded career service known as The Advertising Age/Monster Board Job Bank, (http://www.adage.com/job_bank/) marketing professionals visiting the site will be provided with job listings, resume-building and posting capabilities, and career advice.
"TMP is excited to partner with Ad Age," said Andy McKelvey, CEO and chairman of TMP Worldwide. "This alliance further demonstrates the strength of The Monster Board as the ideal choice for companies and organizations looking to expand their recruitment efforts to the Internet."
The Advertising Age/Monster Board Job Bank, currently offering more than 600 marketing, advertising and media job listings, allows career-seekers to perform a job search by location, discipline and by keywords that describe the opportunity desired. The career-seeker can then browse results that best match his/her criteria, and apply online with a resume to the jobs of interest.
According to McKelvey, the Ad Age/Monster Board alliance is directly in line with the company's overall strategic philosophy. "Growing the jobs database is at the center of our strategy, and segmenting this database into narrow market niches helps us attract the most qualified career-seekers," said McKelvey. "Co-branding career centers within leading job sites provides a 'win-win' opportunity for job-seekers and our partners, and ultimately provides value to TMP's clients." The Advertising Age/Monster Board Job Bank is the latest in a growing list of co-branding efforts for TMP Worldwide. Other recently announced recruitment Web site alliances with The Monster Board include the AT&T Business Network, Ziff Davis Interactive's ZDNet, Restrac, Inc. and the Gartner Group.
TMP Worldwide intends to continue to develop additional value-added content to its list of career center Web sites, which currently includes The Monster Board, Online Career Center (http://www.occ.com), Be The Boss (http://www.betheboss.com) and MedSearch (http://www.medsearch.com).
Each week, more than 363,000 marketing and advertising professionals read Advertising Age, the leading source for marketing, advertising and media news, analysis and information. Ad Age has three line publications: Advertising Age International, Creativity and Business Marketing.
Ad Age publications lead the industry in interactive coverage, with Ad Age's Interactive Media and Marketing and Business Marketing's new NetMarketing editorial sections, and through a variety of new media formats including Ad Age's World Wide Web site (http://www.adage.com), the Ad Age Daily Fax, and the global Daily World Wire.
The Monster Board is the premier career center on the Internet's World Wide Web. The Monster Board provides free access to more than 50,000 current job postings. More than 4,000 companies are currently posting jobs on the site, and more than 75,000 resumes have been placed in The Monster Board's "Resume City," an on-line database that can be accessed by subscribing companies. Each month approximately 1,000,000 people visit The Monster Board to look for positions and gather information on furthering their career. The Monster Board, based in Framingham, MA, is the flagship product of the Interactive Division of TMP Worldwide, the 14th largest advertising agency in the world and the largest yellow pages and recruitment advertising agency in the country.