TMP Worldwide's The Monster Board Adds USA Today Online, Switchboard, US West And Comcast To List Of Alliances
New York, N.Y., April 15, 1997 -- The Monster Board, (http://www.monster.com) owned by TMP Worldwide, (NASDAQ: TMPW) has announced four new alliances with leading content providers on the Web, continuing its rapidly expanding co-branding efforts. Joining TMP's already impressive list of partners are USA TODAY Online, Switchboard, US West Interactive and Comcast Online Communications. The Monster Board, the Internet's premier career center, provides visitors to these Web sites with job listings, company profiles, resume-building and posting capabilities, and career advice.
"These alliances provide further evidence of The Monster Board's preeminent position in the online recruitment industry," said Andy McKelvey, CEO and chairman of TMP Worldwide. "TMP is fully committed to an ongoing strategy of partnering with innovative, market-leading organizations to provide their Web site visitors with employment opportunities and tools to further their careers."
Jeff Taylor, TMP's executive vice president, Interactive, believes these new relationships will result in added benefits to both career seekers and potential employers. "In all The Monster Board's co-branding efforts, our goal is to provide job postings and career information to different target audiences," said Taylor. "From a potential employer's perspective, these latest alliances provide an increased opportunity to reach 'passive' job seekers, who may not be actively seeking positions through 'traditional' methods, and are therefore unaware of the high-quality employment opportunities available to them."
As part of its Marketplace section, USA TODAY Online (www.usatoday.com) is introducing a new online classifieds area featuring employment, real estate and automotive classifieds listings. USA TODAY Online will provide its 450,000 daily users the chance to search through one of the most extensive classifieds databases available on the Web.
Switchboard (www.switchboard.com), the official white and yellow pages directory for America Online and Digital City, Inc., satisfies more than five million requests for information each week. Through its planned employment search area, visitors to Switchboard will have access to The Monster Board's jobs database for customized career searches.
Comcast Online Communications, through its recently announced series of local content web sites (http://www.InYourTown.com), is providing visitors to these sites with relevant local content. Each site is organized into categories, such as arts, entertainment, business, education and news. There are currently six InYourTown.com sites, including Baltimore, Detroit and Philadelphia.
US WEST Interactive, via its recently launched collection of localized Web sites (http://www.divein.com), offers visitors localized content concerning employment, sports, education, health and entertainment, among other topics. Dive In has initially launched in ten markets, including Denver, Atlanta and Seattle.
For TMP, these four partnerships are the latest in a growing list of co-branding efforts, including NBC Interactive Neighborhood, Ziff-Davis, Advertising Age, Gartner Group, Cahner's Publishing, Industry.net, Restrac, Resumix and NetStart.
The Monster Board is the premier career center on the Internet's World Wide Web, connecting career seekers with top employers online. The Monster Board provides free access to more than 50,000 current job postings, as well as employer profiles. More than 3,000 companies are currently posting jobs on the site, and more than 70,000 resumes are available to employers through The Monster Board's "Resume City." Each month nearly three-quarters of a million people visit The Monster Board to look for positions and gather information on furthering their career.
The Monster Board, based in Framingham, MA, is the flagship product of the Interactive Division of TMP Worldwide, the 14th largest advertising agency in the country and the largest yellow page and recruitment advertising agency worldwide. TMP intends to continue to develop alliances that will provide additional value-added content to its list of career center Web sites, which currently includes The Monster Board, Online Career Center (http://www.occ.com), Be The Boss (http://www.betheboss.com) and MedSearch (http://www.medsearch.com).
USA TODAY Online is based on the Nation's Newspaper and is free on the Internet. It is the most popular general interest news site on the Internet according to Simmons Market Research Bureau. It is also one of the most extensive sites on the World Wide Web, featuring more than 70,000 pages of up-to-the minute news, sports and technology news.
Switchboard is the leading people and business directory destination on the Internet. It is the Internet's 18th most popular site according to PC Meter, an NPD measurement service. Switchboard is the only directory service that enables a person or business to have complete control over their own on-line identity. Switchboard has won numerous industry awards and is linked to by more than 16,000 sites. Switchboard is a premier offering of Switchboard, Inc., a subsidiary of Banyan Systems Inc (NASDAQ: BNYN).
Comcast Corporation is principally engaged in the development, management and operation of wired telecommunications including cable television and telephone services; wireless telecommunications including cellular, personal communications services and direct-to-home satellite television, and content through principal ownership of QVC, the world's premier electronic retailer, through C3 (Comcast Content and Communication), through majority ownership of Comcast-Spectacor and other programming investments. The company's consolidated and affiliated operations serve over ten million customers worldwide.
US WEST Interactive is part of US West Media Group, one of America's largest broadband communications companies. Media Group is involved in domestic and international cable and telephony, wireless communications, print and Internet directories and information services. US WEST Interactive packages Internet content that complements US West's extensive national and international distribution.
For further information, please contact:
Alegra Young @
USA Today Online
Martha Collins @
Kelly Ruebel @
Gaurav Suri @
Comcast Online Communications