TMP Worldwide Honored with Double Gold at Yellow Pages Industry Awards; Awards for Bank of America, Childtime Accounts

NEW YORK, Apr 07, 2005 (BUSINESS WIRE) -- TMP Worldwide Directional Marketing was recently honored for Yellow Pages advertising innovation and creativity at the 2004 Industry Excellence Awards sponsored by the Yellow Pages Association(TM) (YPA).

The award recipients were announced at the 2005 "Power of Yellow Pages" annual conference and exhibition held this year in Las Vegas. The YPA annually honors Yellow Pages and advertising innovators in publishing, marketing and associated companies that comprise the $26 billion annual worldwide directory advertising industry.

TMP received two Gold Awards in the Certified Marketing Representative category for the following:

  • Bank of America In-Column Testing - "Process Innovation" category
  • Childtime Display Ads - "Advertising within Print Directories, Creative Design" category

"These awards are truly a testament to our agency's commitment to innovation and a creative product that delivers a tangible increase in business for our clients," said Stuart McKelvey, President of TMP Worldwide Directional Marketing.

The testing TMP conducted for Bank of America persuaded the company to augment its Yellow and White Pages listings and is expected to increase the Return of Investment for the client. TMP also developed ads for Childtime, a child care and early education provider, to match its corporate identity for warm, nurturing environments, which led to a significant increase in the number of new business leads for the child care provider.

"These awards represent our industry's most creative and forward-thinking campaigns, and it is an honor to spotlight (all of the winners)," said Neg Norton, YPA President.

About TMP Worldwide Directional Marketing

TMP Worldwide Directional Marketing is the world's largest Yellow Pages advertising agency, serving clients in North America, Europe and the Asia Pacific Rim. Over 1,770 clients trust TMP to build, enhance, and protect their brand images within 9,000 Yellow Pages directories. With strategic tactics, comprehensive marketing plans, and sophisticated research methodologies, TMP has focused on consumer behavior and product usage to construct programs that continually deliver a successful stream of customers to its clients' businesses. By adding specialized leadership in online marketing and direct response to the core of national Yellow Pages program development and management, TMP's suite of services supports the entire customer contact cycle. For more information please visit http://dm.tmp.com.

About Monster Worldwide

Founded in 1967, Monster Worldwide, Inc. is the parent company of Monster(R), the leading global online careers property. The company also owns TMP Worldwide, the world's largest Yellow Pages advertising agency and one of the world's largest Recruitment Advertising agency networks. TMP Worldwide is also a provider of direct marketing services. Headquartered in New York with approximately 5,000 employees in 26 countries, Monster Worldwide (NASDAQ: MNST - News) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com.

SOURCE: Monster Worldwide, Inc.

David Rosa, 212-351-7067
david.rosa@monsterworldwide.com