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Sept 11, 1997: TMP Worldwide Announces Advertising Agreement With America Online
New York, N.Y., September 11, 1997 -- TMP Worldwide (NASDAQ: TMPW), one of the world's largest recruitment advertising agencies and a leader in Internet recruitment, announced today that it has signed an advertising agreement with America Online (NYSE: AOL), the world's leading Internet online service.
Under the agreement, TMP's popular career sites, The Monster Board (http://www.monster.com)and Online Career Center (OCC) (http://www.occ.com) will have a premium advertising positioning in AOL's Employment Classifieds Area. AOL members clicking on the banner ads will have access to more than 100,000 job listings, personal job search agents, resume-building and posting capabilities, company profiles and valuable advice on managing a career. In addition, The Monster Board and OCC ads also will be positioned in three other AOL sites in the Employment Classifieds: Employers Offering Jobs, Members Seeking Jobs, and Employment Services.
“The Monster Board and Online Career Center are easy to navigate and appeal to both first-time online users as well more savvy ‘surfers',” said Andrew J. McKelvey, chairman and CEO of TMP Worldwide. “Our research suggests that the majority of ‘online job hunting' is done from home and we view this as an opportunity to reach a wide audience of AOL members that may not be aware of the high-quality employment opportunities we make available."
Collectively, The Monster Board and OCC Web sites had approximately 1.7 million visits per month, according to a July Nielsen I/PRO audit. More than 10,000 of the nation's top employers, including 55 of the Fortune 100 companies, have used TMP's recruitment sites as part of their recruitment strategies.
“Every day, more and more companies are discovering what many of the world's largest corporations already know, that online recruiting is a valuable, highly efficient method of attracting top-level candidates," said Jeff Taylor, executive vice president of TMP's Interactive Division. “And as a result of our agreement with AOL, we'll be providing our clients with access to an even larger pool of potential candidates.”
The Monster Board (http://www.monster.com), based in Framingham, Mass., and OCC (http://www.occ.com), based in Indianapolis, Indiana, are products of the Interactive Division of TMP Worldwide, the world's largest yellow page advertising agency and one of the world's largest recruitment advertising agencies.
TMP intends to continue to develop alliances that will provide additional traffic/circulation to its list of career center Web sites, which currently includes The Monster Board, OCC, Be The Boss (http://www.betheboss.com) and MedSearch (http://www.medsearch.com).
