TMP Worldwide And Lycos Form Strategic Marketing Alliance
The Monster Board and Online Career Center to be Featured in Lycos Careers Web Guide
New York, April 14, 1998 -- TMP Worldwide (NASDAQ: TMPW), the leader in Internet recruitment, and Lycos, Inc., "Your Personal Internet Guide," announced a new strategic marketing agreement today, making The Monster Board and Online Career Center (OCC) the premier providers of jobs and career-related information for Lycos' Careers Web Guide. Lycos users will have access to The Monster Board and OCC's extensive database of job listings from leading national and international employers.
"Our goal when forming alliances is to select partners that benefit both job seekers and employers, and our agreement with Lycos, one of the top Internet search engines, clearly accomplishes this goal," said Andrew J. McKelvey, chairman and CEO of TMP Worldwide. "In addition to increasing exposure to our clients' job postings, we are providing potential job seekers visiting Lycos with employment opportunities from some of the most prestigious companies in the world."
"Our goal is to provide users with the most comprehensive content to meet their information needs," said Robert Davis, president and CEO, Lycos, Inc. "By partnering with TMP we are clearly making the Lycos experience more valuable for all of our users by bringing job seekers and employers together through our reliable, easy-to-use Careers Web Guide."
Currently, 30,000 companies, including more than 55 of the Fortune 100, advertise their jobs on TMP's Web sites. Both The Monster Board and OCC offer job seekers free access to a growing list of technical and non-technical jobs in more than 200 categories including finance, sales and marketing, and healthcare. In addition to more than 100,000 quality job listings, Lycos users will have access to personal job search agents that deliver opportunities to job seekers' desktops even when they are off-line; resume-building and posting capabilities; company profiles; and valuable advice on managing a career.
According to Jeff Taylor, founder of The Monster Board and executive vice president of TMP's Interactive Division, the company's alliances like the one announced today with Lycos, continue to help TMP meet it's top objective of connecting job seekers and employers. "Job seekers and employers using our Web sites are experiencing a high level of success," said Taylor. "Research recently conducted by the Advertising Research Corporation found that one out of four job seekers who apply for a job through The Monster Board receives a job offer, and those receiving an offer receive an average of three offers each."
The research also reported that 44 percent of job seekers on The Monster Board are classified as "passive" job seekers, which are viewed by employers as very hirable and desirable candidates. These candidates are currently employed and hold positions with which they are relatively content. Most "passive" job seekers reach The Monster Board from one of its alliance partners.
Founded in 1995, Lycos, Inc. (NASDAQ: LCOS) is a New Generation Online Service that combines all aspects of community, leading Web navigation resources and cutting-edge business and consumer e-commerce solutions. Located at www.lycos.com, Lycos -- "Your Personal Internet Guide" -- is dedicated to helping each individual user locate, retrieve and manage information tailored to his or her personal interests. Through the acquisition of Tripod, Inc., the leading community site on the Web, located at www.tripod.com, Lycos has become the most full-featured community-oriented home base on the Internet, providing free personal homepages to all users. Headquartered near Boston in Waltham, MA, Lycos maintains U.S. offices in New York City, Pittsburgh, Dallas, Los Angeles and San Francisco. International offices are located in Germany, Italy, France, the U.K., Spain and The Netherlands.
The Monster Board, based in Framingham, Mass., and Online Career Center, based in Indianapolis, Indiana, are products of the Interactive Division of TMP Worldwide. TMP is the 14th largest advertising agency in the United States, the largest yellow page advertising world's largest yellow page advertising agency and one of the world's largest recruitment advertising agencies. TMP intends to continue to develop alliances that will provide additional traffic/circulation to its career center Web sites, which currently includes The Monster Board, OCC, Be The Boss (www.betheboss.com) and MedSearch (www.medsearch.com).
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The Monster Board is a registered trademark of TMP Worldwide. Online Career Center, Be The Boss and MedSearch are service marks of TMP Worldwide.