TMP Worldwide And Doubleclick Announce A Partnership To Bring Local Web Advertising To National Franchises
NEW YORK, June 15, 1999 - TMP Worldwide (NASDAQ: TMPW; ASX: TMP), a leading provider of global recruitment solutions including the dominant career portal, Monster.com, and the world's largest Yellow Pages advertising agency, today announced a partnership with DoubleClick Inc. (NASDAQ: DCLK), the industry's leading global Internet advertising solutions company, in which TMP will sell ads on behalf of DoubleClick Local. With a sales force of over 600, a client list of over 2,100 national brand name companies, and networks of over 450,000 local dealers and franchisees, TMP Worldwide is the world's largest yellow pages advertising agency.
The agreement allows TMP to offer its clients a robust solution for marketing the web sites of local dealers and franchisees. Locally targeted web advertising will be available to TMP's national brand name Yellow Pages clients, and their vast networks of local dealers and franchisees.
"DoubleClick Local is an excellent addition to our strategy for helping our clients' local dealers and franchisees take advantage of the Internet's opportunities," says Stuart McKelvey, Executive Vice President at TMP. "Last week's acquisition of IN2 helps satisfy the needs of our corporate clients and their national online marketing strategies, while this partnership lets us provide comprehensive, easy to manage, local online marketing solutions to dealers and franchisees, to the benefit of our clients."
DoubleClick Local helps Internet advertisers target prospects both geographically and categorically. This is accomplished through the targeted placement of ads on sites within the DoubleClick Network, including AltaVista Search, Home and Garden TV and Kelley Blue Book.
"Through this partnership, we will be able to bring DoubleClick Local to thousands of local advertisers and further open the local advertising market to top brand sites," says Jonathan Heller, General Manager, DoubleClick Local. "TMP is a terrific partner for us with their strong relationships with national brands and their local outlets. This is a great application of our product."
About TMP Worldwide
Founded in 1967, TMP Worldwide is the leading provider of global recruitment solutions including the dominant Internet career portal, Monster.com; and the world's largest Yellow Pages advertising agency. The company has approximately 5,400 employees in 24 countries, including Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, France, Germany, Hungary, Hong Kong, Indonesia, Italy, Japan, Netherlands, New Zealand, Poland, Romania, Singapore, the Slovak Republic, Spain, Switzerland, the United Kingdom, Ukraine and the United States. TMP's clients include more than 80 of the Fortune 100 and more than 400 of the Fortune 500 companies.
Monster.com(www.monster.com), the flagship product of the Interactive Division of TMP Worldwide, is the leading global online network for careers, connecting the most progressive companies with the most qualified career-minded individuals. Monster.com is committed to leading the market by offering innovative technology and superior services that give consumers and businesses more control over the recruiting process. The Monster.com network consists of websites in the United States, Canada, the United Kingdom, the Netherlands, Australia, Belgium and France. Germany, Singapore and Ireland will be next. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.
About DoubleClick Inc
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has U.S. headquarters in New York City, international headquarters in Dublin and maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Los Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Düsseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo, Paris, Stockholm, Sydney, Tokyo and Toronto.
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