TMP Worldwide Acquires About Work.com and StudentCenter.com
Highlights Include Assumption of About Work's AOL Anchor Tenancy and Entree into Online College Market
NEW YORK- May 28, 1998 -- TMP Worldwide (NASDAQ:TMPW - www.aboutwork.com and AOL Keyword: About Work) and StudentCenter (www.studentcenter.com) join The Monster Board (www.monster.com) and Online Career Center (www.occ.com) as part of TMP's Interactive Division.
The deal also introduces approximately more than 800,000 new users to TMP's online network, through its new career Web sites, a new strategic alliance with iVillage and About Work's anchor tenancy (Keyword: About Work) in America Online's Workplace Channel, which gives AOL members access to About Work's content and community. As part of the agreement, TMP Worldwide will assume About Work's Career anchor tenancy from iVillage, an AOL strategic partner.
``We're aggressively growing our network of online branded career products and services to meet our audiences' evolving needs,'' said Andrew J. McKelvey, chairman and CEO of TMP Worldwide. ``For career seekers, this means continually enhancing their experience with us and building brand loyalty, and for our clients it means providing a distinctive set of targeted advertising opportunities across all our company-owned properties and alliance network.''
Alliances with iVillage, Netcom and MCI
Leveraging each other's high-traffic sites, TMP Worldwide and iVillage.com also have formed a strategic alliance in which The Monster Board will become the premier career partner within iVillage's Women's Network. The Monster Board will also create a co-branded iVillage area within its career center. This alliance, in addition to The Monster Board's alliances with other women-focused Web properties, provides TMP Worldwide exposure to the largest audience of women in the Internet's career space.
iVillage has also granted TMP Worldwide the right to integrate sponsorship messages about The Monster Board and OCC into iVillage's career newsletter, which reaches 750,000 people a week. Additionally, TMP will take over iVillage's existing career alliances with telecommunications leaders Netcom and MCI.
About Work, a community centered on career issues, launched on the Web and AOL in August 1995. People who are navigating the work world roller coaster find distinct communities that offer alternatives, suggestions and advice. About Work provides a virtual meeting place where individuals can query experts and each other about work issues. About Work's extensive career content will be leveraged across The Monster Board and Online Career Center, as well as TMP Worldwide's network of more than 40 online career partners including Excite, Netscape, USA Today.com, Yahoo! and Lycos, as well as through its anchor tenancy on AOL.
The addition of StudentCenter and its InternCenter, winner of the NACE/Chevron Award for Innovative Programs in Career Planning and Placement, will enable TMP Worldwide's clients to more effectively reach the critical college marketplace. More than 60 higher learning institutions, including Princeton University, Brown University and The College of William and Mary, currently use InternCenter to manage more than 25,000 open intern positions from 10,000 of the nation's top employers.
About TMP Worldwide
Founded in 1967, TMP Worldwide is a leader in Internet recruiting, one of the world's largest recruitment advertising agencies and the world's largest yellow page advertising agency with more than 3,300 employees in 12 countries. The Company is also a provider of direct marketing services. TMP Worldwide's clients include more than 70 of the Fortune 100 and more than 285 of the Fortune 500 companies. The company's Internet offerings include The Monster Board, the largest and most successful career hub on the World Wide Web; Online Career Center, the Internet's earliest career site; MedSearch, (www.medsearch.com), the primary online ``help wanted'' service for the health care industry; and Be the Boss (www.betheboss.com), a leading provider of information on franchise opportunities.
The Monster Board is a registered trademark of TMP Worldwide. Online Career Center, Be The Boss and MedSearch are service marks of TMP Worldwide.