TMP Directional Marketing Wins Top Honors at Yellow Pages Industry Awards Ceremony

NEW YORK, Mar 6, 2003 (BUSINESS WIRE) -- TMP's Innovative Advertising Efforts Recognized in Three Major Categories

Following on the heels of TMP Worldwide's recognition by Fortune as one of "America's Most Admired Companies" in the advertising/marketing sector, TMP is again being recognized for its innovative advertising efforts. At the 2002 Industry Excellence Awards, hosted by the Yellow Pages Integrated Media Association (SM) ("I.M.A."), TMP Directional Marketing received top honors in three major award categories. TMP Directional Marketing is a division of TMP Worldwide Inc. (NASDAQ: TMPW), the world's leading supplier of human capital solutions.

Each year, the Yellow Pages I.M.A.'s Industry Excellence Awards program recognizes members of the Yellow Pages industry for their outstanding achievements in advertising and marketing. "The Industry Excellence Awards celebrate the incredible creativity, expression and innovative thinking that exists in the Yellow Pages industry," said Yellow Pages I.M.A. President and CEO John A. Greco, Jr. "We have recognized the truly creative efforts that make the Yellow Pages medium an incredibly powerful advertising tool which captures consumers and users when they are ready to make a purchase."

A recognized leader in the Yellow Pages advertising industry, TMP Directional Marketing was honored with Gold awards in the "Advertising & Promotion" and "Process Innovation" categories, as well as a Silver in the "Print Ad Design" category. TMP's winning programs included:

  • In the "Process Innovation" category - TearPages Online
  • In the "Advertising & Promotion" category - Think Creative Web Site
  • In the "Print Ad Design" category - Stevens Worldwide Van Lines Display Ads

    "It's a great honor to be recognized by the Yellow Pages industry for our innovative client advertising and marketing programs," said Jane Herod, COO, TMP Directional Marketing. "Leveraging our talented and experienced teams, TMP's goal is to continue to create award-winning programs that effectively help our clients grow their businesses."

    About TMP Directional Marketing

    The Directional Marketing division of TMP Worldwide provides marketing and Yellow Pages advertising services to clients in North America, Europe and the Asia Pacific Rim. With strategic tactics, comprehensive marketing plans and sophisticated research methodologies, this division focuses on consumer behavior and product usage to construct programs that successfully deliver customers to the point of sale. Adding specialized leadership in online marketing and direct response to these core programs has created a unique suite of services supporting the entire customer contact cycle. For more information please visit http://dm.tmp.com.

    About TMP Worldwide

    Founded in 1967, TMP Worldwide Inc., with more than 8,500 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the parent company to Monster(R), the leading global online careers property, the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. TMP Worldwide is a member of the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.

    Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.

    CONTACT:
    TMP Directional Marketing
    Jeff Feldhahn, 617/520-7295
    jeff.feldhahn@tmp.com
    or
    Weber Shandwick
    Amy Russ, 914/872-7812
    aruss@webershandwick.com

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