'Ted's Resume' Inspires Record Numbers to Post their Resume on Monster.com
August Media Metrix Numbers Confirm Monster.com is Most Powerful Careers Web Site
MAYNARD, Mass.--(BUSINESS WIRE)--Sept. 21, 2000--Monster(R).com, the leading global online careers site and flagship brand of TMP Worldwide (NASDAQ: "TMPW"; ASX: "TMP"), announced that it has experienced a record high of over 26,000 resumes submitted in a 24 hour period. This record comes less than two weeks after the launch of Monster.com's newest advertising campaign, "Ted's Resume," which focuses on the possibilities of success that await job seekers when they post their resume on Monster.com.
Since "Ted's Resume" debuted, Monster.com has experienced a 33% increase in resumes posted daily. To date, Monster.com boasts a resume database containing more than 5.5 million unique resumes, over 9.7 million job seeker accounts, and over 400,000 job opportunities from thousands of companies.
According to independent research conducted by Media Metrix for the month of August, Monster.com is the number one destination for career seekers and the 78th most visited domain overall on the Internet. Monster.com maintained its strong-hold this month, even before the outstanding response to "Ted's Resume," with a reach of 5.9 percent, an average 38.6 pages viewed per user, and a power ranking(a) of 227.7 -- nearly 5 times that of its closest competitor's power ranking of 47.9. Also, Monster.com boasted over 4.5 million unique visitors.
"We are excited to see the tremendous impact of this new advertising campaign, as more job seekers discover the benefits of posting their resume on Monster.com," said Jeff Taylor, CEO of Monster.com. "An aggressive advertising strategy has been a key factor in Monster.com's growth to date, and we anticipate the continued success of our advertising strategy with our planned 2001 marketing activities."
The new spot titled "Ted's Resume," focuses on "Ted," a highly sought after job seeker, and the world of opportunities that find him after he posts his resume on Monster.com. The :30-second spot premiered during "Who Wants to Be a Millionaire," on Tuesday, September 5th, the day after Labor Day. The commercial is currently running during the Olympic telecast on NBC and CNBC as part of a $10 million ad buy.
About Monster.com
Monster.com, headquartered in Maynard, Mass., is the leading global careers Web site, recording over 15.3 million unique visits during the month of July 2000 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany and Ireland. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc. (NASDAQ: "TMPW"; ASX: "TMP").
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 8,200 employees in 29 countries, is the online recruitment leader, the world's largest recruitment advertising agency network, and one of the world's largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies.
(a)'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
Special Note:
The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in TMP Worldwide's reports filed with the Securities and Exchange Commission.
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CONTACT: Kelly Sullivan The Weber Group 617-520-7239 ksullivan@webergroup.com Emily McKittrick Monster.com 978-461-8715 emckittr@monster.com












