Super Bowl, Olympics, and College Bowl Games Highlight a Monster Marketing Blitz in 2002

Monster is clear leader in online careers category with all-time high 10.1 million unique monthly visitors, according to Media Metrix data

MAYNARD, Mass., Dec 27, 2001 (BUSINESS WIRE) -- Inspiring millions around the world to Never Settle(TM) in their lives and careers, Monster.com(R) blasts off 2002 in grand scale with the launch of its new marketing campaign. Fueled in part by its 14 consecutive quarters of profitability, Monster's highly anticipated return to the Super Bowl as an advertiser for the fourth straight year further cements Monster's position as a pre-eminent global brand. The company's new "Never Settle" ad campaign will debut during the Bowl Championship Series (BCS) on January 1, 2002 and will continue during the Olympic Winter Games in support of Monster's sponsorship of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. Monster is the leading global online careers network and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW).

An integral component of Monster's continued leadership in the online careers category is its powerful alliances with AOL and MSN, the number one and number two internet portals. As the preferred career content provider for both portals, Monster powers co-branded career sites for each, reaching millions of job seekers every month. In November, Monster was ranked the top careers site by Media Metrix with an all-time high 10.1 million unique visitors, 50 percent of career eyeballs minutes(1) and a power ranking(2) of 298, more than its ten closest competitors' power rankings combined.

The BCS kicks off Monster's huge brand campaign on January 1st - 3rd, 2002. The BCS marks the culmination of Monster's multi-tiered partnership with ESPN/ABC Sports, which is highlighted by a co-branded careers site on ESPN.com and numerous promotions and events, including blimp coverage of the Orange Bowl. During the BCS, Monster will have prominent advertising spots on ABC Sports during the Nokia Sugar Bowl, Tostitos Fiesta Bowl, Capital One Florida Citrus Bowl, FedEx Orange Bowl, and the Rose Bowl (National Championship Game), which will ultimately decide this year's top college football team.

The Monster 2002 marketing blitz then shifts into high gear for Super Bowl XXXVI, with Monster returning to the hallowed grounds of Super Bowl advertising for the fourth straight year. The 30-second spot will focus on inspirational and motivational messages for job seekers everywhere as they strive to achieve career success and to "Never Settle." Super Bowl XXXVI will air February 3rd, 2002 on FOX Television from the Louisiana Superdome in New Orleans, Louisiana.

The expansive global audience of the Super Bowl will provide the perfect launching pad for Monster's campaign and extensive presence during the Olympic Winter Games. Monster will extend its "Never Settle" campaign theme to the Olympic Winter Games, an event that represents the ultimate in striving for and achieving one's goals. As the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 U.S. Olympic Team, Monster will leverage tremendous exposure during the Games with an Olympic-themed television spot supporting key initiatives of Monster's sponsorship.

"The 2002 marketing blitz is a Monster kick off to a Monster year, as we will inspire job seekers everywhere to Never Settle in their lives and careers. With the Super Bowl, the Olympic Winter Games, and the BCS, along with our alliances with AOL and MSN, Monster will receive tremendous exposure and reach key audiences nationwide," said Jeff Taylor, founder of Monster.com and Global Director, Interactive for TMP Worldwide. "Over the past three years, the Super Bowl has been a proven vehicle for conveying our brand to an extensive nationwide audience, as it was instrumental in catapulting the brand to its current top position and has further implanted Monster as one of the perennial brands in the Super Bowl."

Monster has created TeamUSAnet, the first ever career management website designed exclusively for U.S. Olympic athletes and Olympic hopefuls. A joint effort between Monster.com and the U.S. Olympic Committee, TeamUSAnet features an assortment of career management tools including a resume builder, job search access, an Olympic mentoring network, and other content specifically geared to athletes. Monster has also created Team 2002, the first online community for Olympic volunteers. The website allows the Salt Lake Organizing Committee (SLOC) to streamline communications with the 22,500 Olympic volunteers, dramatically improving the efficiency in managing this army of staff. These distinctive programs extend Monster's sponsorship beyond its advertising campaign, leaving a lasting legacy on the 2002 Olympic Winter Games.

About Monster.com

Monster.com, headquartered in Maynard, Mass., is the leading global careers website, recording over 29.1 million unique visits during the month of November 2001 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster.com is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.

About TMP Worldwide

Founded in 1967, TMP Worldwide Inc., with more than 10,500 employees in 33 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.

Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.

(1) 'Online career eyeball minutes' equals 'unique visitors' multiplied by 'the average number of minutes spent on a site per month. The percentage of online career eyeball minutes demonstrates the percentage of time spent on Monster versus other sites in the career category.'

(2) 'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.

CONTACT:
Kevin Mullins
Monster.com
978-461-8751
kevin.mullins@monster.com
or
Kelly Sullivan
The Weber Group
617-520-7239
ksullivan@webergroup.com