Post Super Bowl Brings Record Traffic to Monster; Over 54,000 Resume Submissions Following Game Sets All-Time High Record
"Monster Works for Everybody" Message Drives Job Seekers to Newly Redesigned Homepage
MAYNARD, Mass.--(BUSINESS WIRE)--Jan. 30, 2003-- Nearly 138 million people tuned in to ABC's broadcast of Super Bowl XXXVII, making this past Sunday's game the second most-watched NFL title game in history. Many of the viewers who saw Monster advertise during its fifth consecutive Super Bowl visited www.monster.com, where they experienced the new look and feel of the homepage and website. In a testament to the reach of the 30-second Super Bowl spot, combined with the launch of Monster's Skilled & Hourly initiative, Monster achieved a surge in traffic following the game, resulting in a record number of resumes in one day: 54,047. Monster is the leading global online careers property and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW).
"The Super Bowl not only serves as a launching pad for Monster's new advertising campaigns, but also prompts millions of job seekers to evaluate their careers at the start of the new year, as evidenced by substantial traffic spikes after the Game," said Jeff Taylor, founder and chairman of Monster. "This year, job seekers across all industries came to Monster and posted their resumes in record numbers, not only validating the importance of Super Bowl advertising as a key component of our multi-tiered marketing strategy, but also proving that Monster truly does work for everybody."
This year's Super Bowl spot, which targeted the skilled and hourly market, coincided with the redesign of Monster's homepage and website. Job seekers who visited Monster in the days following the game were greeted with a new interface that improves ease of use, streamlines job seeker options, and highlights success stories. The numerous success stories from job seekers and employers alike shows how Monster does work and is an extremely effective tool for connecting job seekers with quality job opportunities and for managing careers. The re-energized Monster site design showcases Monster's ongoing commitment to providing innovative products to job seekers and employers.
Record Traffic Comes to Monster
After the 30-second spot aired during the Game's second quarter, traffic levels greatly increased on the site, signifying another successful return to the Super Bowl for Monster. Below are some of the highlights of the record-breaking traffic to Monster:
On the Monday after the Game, a record 53,510 resumes were submitted to the site. The very next day, Tuesday, January 28th, the resume record was broken again, as a phenomenal 54,047 resumes were submitted to Monster. This represents a 142 percent increase from the day prior to the Super Bowl, when 22,347 resumes were posted. It is also a 67 percent jump over the 32,439 resumes submitted the day after last year's Game.
In the 24-hour period following the Game on Monday, Monster received 2,386,305 unique visits according to I/PRO, besting the day prior to the Super Bowl by 149 percent, when there were 959,384 unique visits. The total of unique visits is also 38 percent higher than the day after the Game last year, when there were 1,724,059 unique visits.
During the day after the Super Bowl, Monster recorded 28,778,558 page views according to I/PRO. The very next day on Tuesday, there were 29,780,943 page views on the Monster site. This is an increase of 142 percent over the 12,297,037 page views the day before the Super Bowl.
Following the airing of the Super Bowl ad, 303,236 job applications were submitted by job seekers on Monday. This represents an increase of 145 percent from the day prior to the Super Bowl when 124,017 job applications were submitted.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 38.7 million unique visits during the month of December 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 8,500 employees in 33 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. TMP Worldwide is a member of the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
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