Monster.com Suits Up for the Game; Super Bowl Advertising Veteran Kicks-Off 2001 Campaign

Are You Ready For Some Super Bowl Advertising?!

MAYNARD, Mass.--(BUSINESS WIRE)--Jan. 22, 2001--As preparations for the advertising and sporting event of the year kick into high gear, spectator anticipation mounts while the country's two best teams prepare to battle for football's greatest honor: The Super Bowl Championship. Meanwhile, another face-off will take place off the gridiron, as the world's most established brands and creative minds display their innovation and ingenuity during the commercial breaks. Returning to the hallowed grounds of Super Bowl advertising for its third consecutive year, Monster.com(R), the leading global online careers site and flagship brand of TMP Worldwide (NASDAQ:TMPW)(ASX:TMP), will unleash its 2001 campaign, "Job Good. Life Good." during Super Bowl XXXV on January 28, 2001, in Tampa Bay, Florida.

With "Job Good. Life Good." Monster.com debuts its first ever multi-spot campaign. The campaign consists of five humorous vignettes that depict individuals achieving happiness and success as a result of workplace accomplishment. The first of the new :30 second spots, "Business Card," will have premier placement, airing as the second spot during the first commercial break of the game. The second spot, titled "Happy Guy," will be showcased as the first spot in the fourth quarter, and an additional spot, "Assistant," will air the week prior to the Super Bowl and twice during the pre-game festivities.

All five spots close with the fresh and amusing antics of Monster.com's signature mascot, Trumpasaurus. Appearing larger than life, Trumpasaurus scampers across the screen in 3-D and speaks to television viewers; his distinguishable voice empowers job seekers with a clear call to action. Each of his appearances is unique and humorously relates back to the spot it follows.

"In 1999, Monster.com selected the Super Bowl as the premier venue in which to kick-off a cutting-edge, multi-million dollar marketing campaign because we wanted to directly connect with consumers. Three years later, we are an established Super Bowl advertiser and viewers know to expect something new and groundbreaking," said Jeff Taylor, CEO of Monster.com. "The Super Bowl has proven to be a great vehicle to drive our brand, and we look forward to showing the world how Monster.com is a catalyst to a better job and a better life."

Monster's 1999 debut Super Bowl advertising campaign, "When I Grow Up," was an emotional and amusing spot featuring children professing their career aspirations to 'file all day' and 'claw their way to middle management.' The spot was an instant success, resonating with consumers and winning numerous awards. In 2000, Monster took a more serious, yet impactful approach with its "Road Not Taken" campaign featuring advice recited from Robert Frost's memorable poem.

"Monster.com returns to humor with the "Job Good. Life Good." campaign. "We recognize the importance humor plays in advertising as a whole, but especially its importance during the Super Bowl," said Taylor. "While the Super Bowl is a great sporting event, it is also the ad bowl. It is the one time people are as interested in the ads as they are in the main event. By utilizing humor in our spots, we can engage and entertain the viewer while getting our brand message across."

The "Job Good. Life Good." campaign was created by Arnold Worldwide and represents the agency's first foray as Monster.com's agency-of-record. "Arnold strives to celebrate what people love about a brand," said Ron Lawner, Chairman and Chief Creative Officer of Arnold Worldwide. "Our new campaign for Monster demonstrates what a difference a great job can make, and in turn, how the Monster brand is meaningful to people's lives."

Monster.com's presence will also be felt throughout Super Bowl week as the company's East coast airship, "Trump," will fly high above Tampa Bay. On the ground, spectators should keep their eyes peeled for Trumpasaurus, whose sporty silhouette will light up buildings and whose likeness will appear on highly trafficked sidewalks across the city.

The "Making of" Monster.com's Super Bowl Commercials

A B-roll package, consisting of behind-the-scenes video of Monster.com's production of the Super Bowl XXXV advertisements, is available and will be released via satellite on Tuesday, January 23, 2001, from 1:00-1:30 PM ET, C-Band: Telstar 6 (C) /Transponder 8 /Audio 6.2 & 6.8 and on Wednesday, January 24, 2001, from 12:45-1:00 PM ET, C-Band: Telstar 6 (C) /Transponder 8/Audio 6.2 & 6.8. This feed is free for unrestricted use.

For additional information, please contact Kelly Sullivan at 617-520-7239 or Dean Rosingana at 978-461-8034.

About Monster.com

Monster.com, headquartered in Maynard, Mass., is a leading global careers Web site, recording over 18.3 million unique visits during the month of November 2000 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, and Luxembourg. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc.

About TMP Worldwide

Founded in 1967, TMP Worldwide Inc., now with more than 8,750 employees in 31 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. More information about TMP Worldwide is available at www.tmp.com.

Special Note: The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.

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CONTACT: The Weber Group Kelly Sullivan or Alli Ross 617-520-7239 or 617-520-7086 ksullivan@webergroup.com aross@webergroup.com or Monster.com Dean Rosingana 978-461-8034 dean.rosingana@monster.com