Monster.com Scores Record Site Visits Following Super Bowl XXXIV Ad Debut
MAYNARD, Mass. -- Feb. 2, 2000-- Monster.com, the leading global online careers site and flagship brand of the Interactive Division of TMP Worldwide (NASDAQ: "TMPW"; ASX: "TMP"), announced record-breaking traffic spikes following the launch of its new advertising campaign during Sunday's broadcast of Super Bowl XXXIV. The commercial, based on an adaptation of Robert Frost's poem "The Road Not Taken," takes a serious, yet impactful approach by encouraging job seekers to take the road less traveled.
Monster.com reported that more than 4.4 million job searches were conducted on its site in a 24-hour period beginning Monday, January 31 at 6:00 a.m. EST and ending on Tuesday, February 1 at 6:00 a.m. EST. This represents a 159 percent increase when compared to the 1.7 million job searches Monster.com processed during a 24-hour period two weeks prior to the Super Bowl and a 100 percent increase when compared to the 2.2 million job searches Monster.com processed during a 24-hour period following last year's Super Bowl.
"Following the overwhelming success of last year's "When I Grow Up" campaign, we wanted to find a fresh approach to connect with viewers, drive traffic to our Web site and help people find the job that's right for them. Based on the influx of traffic to the site following the Super Bowl, it is evident our message continues to reach the mass consumer audience," said Jeff Taylor, CEO of Monster.com.
According to independent research conducted by Media Metrix for the month of December, Monster.com is the number one destination for career seekers on the Internet. Monster.com continued to maintain its strong-hold in December, with a reach of 3.4 percent, an average 31.1 pages viewed per user, and a power ranking(1) of 106.1 -- 280 percent more than its closest competitor's power ranking of 27.9.
Fast Facts on Monster.com's Traffic
In the 24-hour period between Monday, January 31 at 6:00 a.m. EST and Tuesday, February 1 at 6:00 a.m. EST, Monster.com experienced:
- More than 4.4 million unique job searches, a 100 percent increase from the number of searches conducted during a 24-hour period following last year's Super Bowl.
- A peak of 5,600 searches in one minute in contrast to a peak of 2,600 searches in one minute during a 24-hour period two weeks prior. This represents a 115 percent increase.
- More than 19,100 resume submissions, in contrast to the 11,000 resumes submitted on January 10 (a 74 percent increase) and to the 8,000 submissions during a 24-hour period following last year's Super Bowl (a 139 percent increase).
- Internet bandwidth peaked at 72 megabits per second during the 24-hour period after the Super Bowl, as compared to an average 44 megabits per second two weeks prior to the Super Bowl, and a peak of 35 megabits per second following the Super Bowl last year.
In preparation for the dramatic surges in site traffic, Monster.com fortified its already fast and reliable network by quadrupling its Dell PowerEdge servers from approximately 30 during last year's Super Bowl to over 140. Monster.com also added more of HydraWEB's high-end Hydra5000 load balancers and substantially increased Internet bandwidth from multiple providers.
Monster.com, headquartered in Maynard, Mass, is the leading global careers Web site with over 9 million unique visits per month. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand and France. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 6,400 employees in 25 countries, is the online recruitment leader, one of the world's largest recruitment advertising agencies, and one of the world's largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest yellow page advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 450 of the Fortune 500 companies.
· (1)'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.