Monster.com Recruits in the Air as Lead Sponsor of CAREERS Live!; Launch Associates and Sky Television Partner to Produce First Inflight Recruitment Show

DALLAS--(BUSINESS WIRE)--March 28, 2001--Launch Associates, Inc. today announced that it signed Monster(R).com (Nasdaq:TMPW), the leading global online careers Web site, as the lead sponsor for the inaugural showing of CAREERS Live!(TM), the first inflight recruitment television program. Launch Associates, the source for breakthrough sales and business development, and Sky Television, the largest inflight television producer, joined forces to co-produce this first-of-a-kind program scheduled to debut in April of 2001.

"The response to our inflight recruitment show has been overwhelming," said Kyle Nelson, co-CEO of Launch Associates. "Two best-of-breed companies, Monster.com and Sky TV, formed strategic alliances with us to kick-off CAREERS Live! because they recognize a need for such a program. This program gives great companies an opportunity to reach top performers with a unique message delivered by key persons."

CAREERS Live! targets today's most sought after senior and middle managers where they spend much of their time -- in the air. Each edition of CAREERS Live! will run a full month on approximately 6,500 of United Airlines' domestic and international flights equipped with video screens. Beginning with "how-to" advice on Internet recruiting, the show's format continues with several two-minute vignettes highlighting why it is great to work at the featured companies. The three companies spotlighted in the first show are Arrow Electronics (NYSE:ARW), Cisco Systems (Nasdaq:CSCO) and Washington Mutual (NYSE:WM).

"The airline demographics are perfect for this type of venue," said Tom Hoitsma, President of Sky Television. "The initial launch of the show will reach more than one million passengers on United Airlines every month. The audience consists of 18% President/CEO/Chairman, 33% senior managers and 22% middle managers." Mr. Hoitsma continued, "Television provides a medium unlike any other, giving employers a unique opportunity to tell their story the way they want it told. Usually this is a message that cannot be told using the Internet, newspaper or any other one-dimensional means."

"We like being involved in ground-breaking ideas that bring employers and employees together," said Jeff Taylor, CEO at Monster.com. "The inflight CAREERS Live! program will reach a large audience with our career management message. Alongside the Monster.com Blimp, we now have a strong presence in the friendly skies."

About Monster.com

Monster.com, headquartered in Maynard, Mass., is the leading global careers Web site, recording over 23.6 million unique visits during the month of February 2001 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg and India. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.

About Sky Television

Sky Television is carried domestically on United Airlines, US Airways and TWA, and is the world's largest producer of technology-related television and inflight programming. Sky Television has produced programming for ABC, CBS, NBC and Fox affiliates, as well as CNBC, The Discovery Channel, The Learning Channel, Fox-Net and WAM! America's Kidz Network, a division of Encore/TCI. Along with "Bunting's Window," Sky Television produces the Cable ACE nominated series "The Computer Guy" and the children's series "Mark's Web World." For more information about Sky TV or to the view the first CAREERS Live! program beginning April 1, visit www.skytv.net.

About CAREERS Live!

CAREERS Live!, a wholly-owned subsidiary of Launch Associates, Inc., develops a suite of recruitment broadcasting venues to help today's employers capture the attention of passive job seekers. CAREERS Live! is also the name of the company's first product, an inflight recruitment show developed for Sky Television's vertical market. For more information, visit www.careerslive.tv.

About Launch Associates

Launch Associates, Inc., the source for breakthrough sales and business development, specializes in identifying growth opportunities and creating new sales channels for start-ups and established growth companies. The two founders, former Internet executives, created the recruitment industry's first "live" interactive career fair, produced the first streaming audio/video "testimonials" product and developed exclusive relationships with companies such as Yahoo!, Tom Peters Company and Adecco. Following on their success, the two partnered with Sky TV, the largest inflight television producer, to launch CAREERS Live!, the first senior level inflight recruitment television program. For more information, visit www.launchassociates.com. CAREERS Live! is a trademark of Launch Associates, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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CONTACT: Driver Public Relations, Dallas Kenni Driver, 972/759-5555 ext. 27 kenni@rizzuti.com or Monster.com Dean Rosingana, 978/461-8034 dean.rosingana@monster.com or Sky Television Julia Marino, 214/741-3931 ext. 222 jmarino@skytv.net