Monster.com Launches The Monster Show and Asks 'Do You Get Psyched for Monday Morning?'
Leading Online Careers Web Site Debuts 30 Minute TV Show on National Television
MAYNARD, Mass.--(BUSINESS WIRE)--Dec. 1, 2000--Reinforcing its position as an Internet visionary and marketing innovator, Monster(R).com, the leading global online careers site, today announced the launch of "The Monster Show," a 30-minute program dedicated to career-minded job seekers who refuse to settle for mediocrity. The Monster Show brings the Monster experience into millions of homes across the country and introduces viewers to Monster success stories - job seekers whose lives have been dramatically improved as a result of finding new employment through Monster.com, and employers who have secured the talented professionals that they needed. As the flagship brand of TMP Worldwide (NASDAQ: "TMPW"; ASX: "TMP"), Monster.com continues to be a leading 21st century brand with its aggressive on- and offline marketing campaigns.
"Do you get excited to wake up Monday morning to go to work?" "Do you love your job?" "Do you get great benefits?" These are some of the many questions that are posed to job seekers during the show. With the unemployment rate at an all-time low, job seekers now have the power and freedom to find the job that they can feel passionate about. The Monster Show illustrates to viewers that Monster.com is free, easy-to-use, and jam-packed with tools and resources designed to help people manage their careers or discover new opportunities.
The real-life testimonials featured in The Monster Show capture the job seeking experiences of Monster.com enthusiasts from all walks of life. Barry Bland of Washington D.C. used Monster.com at a public library to find his current retail management position at The Sports Authority, Inc. and describes the process as an "amazing experience." After sifting through several enticing offers, Bland explains, "People want you. I hadn't felt that before."
"Monster.com is revolutionizing the way companies brand themselves. With The Monster Show, we are taking our message to a vast national audience, into homes across America," said Jeff Taylor, CEO of Monster.com. "As a pioneer in the new economy, we are excited to use television programming to show both employers and job seekers the power of Monster.com in bringing together qualified job seekers and great employment opportunities into one easy-to-use site."
Debuting on Friday, December 1st on The Learning Channel, The Monster Show will air a minimum of 245 times during the month of December on national cable networks and local network affiliates. The show provides step-by-step instructions and walkthroughs on how to navigate the site - from starting a "My Monster" account to building a resume to searching for jobs. Additionally, real-life testimonials from successful job seekers and employers exemplify the true success that can be attained through using Monster.com and its 11 million job seeker accounts, 6.5 million resumes, and 100,000 employers.
The Monster Show campaign, including production and media placement, was developed by the Falls Church, VA-based Frederiksen Group (www.fredgroup.com), an award-winning full service direct response marketing company.
"Once again, Monster.com is proving to be an innovator in the industry by taking a first step into the Direct Response arena," said Lee Frederiksen, The Frederiksen Group's founder and CEO. "I believe that we will see more dot-com companies begin to follow Monster.com's lead in this innovative advertising medium."
About Monster.com
Monster.com, headquartered in Maynard, Mass., is a leading global careers Web site, recording over 19.3 million unique visits during the month of October 2000 according to independent research conducted by I/PRO. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland and Spain. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc. (NASDAQ: "TMPW"; ASX: "TMP").
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 8,750 employees in 30 countries, is the online recruitment leader, the world's largest recruitment advertising agency network, and one of the world's largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies.
About The Frederiksen Group
The Frederiksen Group is a family of award-winning companies specializing in the electronic retailing industry. We help businesses market directly to their consumers using the power of television and the Internet. Headquartered in the heart of the Washington, D.C. technology corridor, with offices in Los Angeles, we reach consumers around the globe. Visit us at www.fredgroup.com.
Special Note: The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.
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CONTACT: The Weber Group Kelly Sullivan 617-520-7239 ksullivan@webergroup.com or Monster.com Dean Rosingana 978-461-8034 dean.rosingana@monster.com












