Monster.Com Chalks Up Super Bowl Ad As A Victory

Monster.com Sustains Record-breaking Traffic Before, During and After the Game; More Than 2.2 Million Job Searches Conducted in 24 Hours

MAYNARD, Mass. - February 2, 1999 - Visitor traffic to Monster.com soared to record-breaking heights when the leading career site debuted a new advertising campaign during Sunday's Super Bowl. In addition, activity on Monster.com remained at an all-time high on Monday, February 1, the day following the game.

Monster.com was launched in mid-January as a result of the merger of the number-one and number-four-rated online recruitment sites The Monster Board. and Online Career Center, both owned by TMP Worldwide (NASDAQ: "TMPW"; ASX: "TMP").

Monster.com today reported that in a 24-hour period beginning Sunday during the game and ending on Monday, February 1, more than 2.2 million job searches were conducted on the site. When compared to the 500,000 job searches Monster.com processed during a 24-hour period two weeks prior to the Super Bowl, this represents a nearly 450 percent increase.

"Online job seeking is one of the hottest applications on the Internet, and we decided to leverage America's most popular sporting event to spread the word about Monster.com," said Jeff Taylor, chief executive officer of Monster.com. "Clearly, our message that 'there's a better job out there' rang true with a large number of Super Bowl viewers, and we saw the payoff - a dramatic increase in job searches and resume submissions - begin instantly."

Visitors to Monster.com experienced fast and uninterrupted service thanks to the additional servers that the company installed before the ads aired on Super Bowl Sunday. "Our thorough preparation for the projected high volumes of traffic enabled us to provide seamless service to the potentially millions of first-time visitors to Monster.com," said Bill Warren, president of Monster.com.

Fast Facts on Monster.com's Traffic
In the 24-hour period between Sunday, 7:30 p.m. EST, and Monday, 7:30 p.m. EST, Monster.com experienced:

  • 7 A peak of 2,900 job searches per minute, in contrast to a peak of 800 searches per minute during the same 24-hour period two weeks earlier. This represents an approximately 350 percent increase.
  • 7 More than 8,000 resume submissions, in contrast to 1,500 resume submissions during the same 24-hour period two weeks earlier. This represents an approximately 550 percent increase.
  • 7 More than 2.2 million unique job searches. This represents a nearly 450 percent increase.

The first-ever Super Bowl ads for the company introduced viewers to Monster.com as the leading global online network for careers and the ideal way to look for a job.

"Monster.com is following up with an aggressive marketing campaign in 1999 to communicate its leadership position in online careers and increase brand awareness among consumers," Taylor added

About Monster.com
Monster.com (www.monster.com), headquartered in Maynard, Mass., and Indianapolis, Ind., is the leading, global online network for careers, connecting the most progressive companies with the most qualified career-minded individuals. Monster.com is committed to leading the market by offering innovative technology and superior services that give consumers and businesses more control over the recruiting process. The Monster.com network consists of local content and language sites in the United States, Canada, United Kingdom, Netherlands, Australia, and has imminent launch plans in France, Germany and Belgium.

Monster.com is the flagship product of the Interactive Division of TMP Worldwide (NASDAQ: "TMPW"; ASX: "TMP"), the online recruitment leader and one of the world's largest recruitment advertising agency networks, with a rapidly growing presence in the search and selection industry. TMP Worldwide, headquartered in New York City, is also the world's largest yellow page advertising agency and a provider of direct marketing services, with offices in 19 countries and more than 3,500 employees worldwide. The company's clients include more than 70 of the Fortune 100 and more than 400 of the Fortune 500 companies. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.

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The Monster.com is a registered trademark of TMP Worldwide.