Monster.com Announces Record Growth in 1999
MAYNARD, Mass. – December 22, 1999 – Monster.com, the leading global online careers site, celebrates its continued growth and milestone achievements in 1999. Monster.com continues to lead the charge in online recruitment sites, attracting millions of viewers each month. To date, Monster.com boasts over 5 million job seeker members, a resume database containing more than 2.3 million unique resumes and 260,000 unique job opportunities from thousands of companies.
According to independent research conducted by Media Metrix for the month of November, Monster.com is the number one destination for career seekers and one of the top 100 most visited web sites overall on the Internet. Monster.com maintained its strong-hold this month, with a reach of 4.2 percent, an average 31 pages viewed per user, and a power ranking* of 130.2 — more than 488 percent of its closest competitor's power ranking of 26.7.
"Our continued growth and success this year further underscores our position as the leading online careers site in the industry," said Jeff Taylor, CEO of Monster.com. "We are clearly poised to continue exceeding customer and market needs moving into 2000, with the recently announced AOL relationship."
Among Milestones in 1999:
In December, Monster.com topped off a tremendous year when it announced a four-year, $100 million relationship with America Online, Inc. Under this new agreement, Monster.com (AOL Keyword: Monster) will become the exclusive career-search across AOL, AOL Canada, AOL.COM, CompuServe, ICQ, Netscape Netcenter and Digital City. With more than 20 million members, AOL is the world's leading Internet online service, and its Web brands serve tens of millions of other Internet consumers.
In November, Monster.com responded to the explosive growth in Net-related jobs by launching its Dot.com Careers Zones, the most comprehensive online resource and community for job seekers looking to find and manage a dot.com career.
In January 1999, Monster.com aired its first ever Super Bowl ad and asked ‘What Do you Want to be?" Response to the ad could be seen almost instantly when Monster.com saw a 450 percent increase in the 24-hour period in job searches (2.2 million) following the game. Monster.com has announced it would once again be on the road to Super Bowl XXXIV, where it will air five 30-second ads — three during the pre-game and two during the game – on January 30, 2000.
In October, Monster.com marked its expansion into the Asia Pacific Rim with the launch of Monster.com in Singapore at www.monster.com.sg. Other new sites launched this year include Belgium (Monster.be) and France (Monster.fr).
Monster.com tapped into a growing segment of the workforce on July 4, 1999 by launching Monster Talent MarketSM, the world's first real-time auction-style marketplace for Independent Professionals. Since its debut, Monster Talent Market has demonstrated explosive popularity, servicing more than 100,000 contractors with an average of 32,000 live auctions each day.
The long list of achievements did not go unnoticed by the media, as well as many organizations. Monster.com CEO and President Jeff Taylor was named one of Brandweek's 'Marketers of the Next Generation.' And Monster.com's "When I Grow Up" commercial was named to Time magazine's list of the "Best Television of 1999," a gold winner at the Francis W. Hatch Awards, a silver lion winner at the Cannes Film Festival, a gold winner at the 1999 Account Planning Group (APG) Awards, and was selected to be exhibited in the Communication Arts Advertising Annual edition.
The company also received prestigious industry awards, including: PC Magazine 'The Top 100 Web Sites'; U.S. News & World Report 'News You Can Use; Personal Tech--The Best of the Web Gets Better'; Newsweek 'Money, News, Occupation'; Boston Magazine 'Best Places to Work'; Yahoo! Internet Life '100 Best Sites for 2000' and Inter@ctive Week ' The Internet 500.'
Monster.com, headquartered in Maynard, Mass, is the leading global careers Web site with 10.1 million unique visits per month. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore and France. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc. (NASDAQ: "TMPW"; ASX: "TMP").
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 6,400 employees in 25 countries, is the online recruitment leader, the world's largest recruitment advertising agency network, and one of the world's largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest yellow page advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 450 of the Fortune 500 companies.