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| MWW | 8.79 | -0.19 |
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Monster.com Announces Agency Review
For Immediate Release Contact: Skip Pile
President
Pile and Company
(617)267-5000
Melanie Downey
Director, Public Relations
Monster.com
(978)461-8036
Maynard, MA – July 11, 2000 – Monster®.com, the leading global online careers site and flagship brand of TMP Worldwide (NASDAQ: “TMPW”; ASX: “TMP”), today announced that it will conduct a competitive review of advertising agencies for its $75-90 million U.S. advertising account, part of its $135 million global marketing budget for 2000. Mullen has been the agency of record for the last two years.
“We have had a successful and productive partnership with Mullen,” said Jeff Taylor, CEO of Monster.com. “Monster.com has experienced tremendous growth over the past two years and the challenges associated with establishing this brand – and continuing our push in the U.S. market – are compounded by our aggressive global growth strategies.”
Currently Monster, which has been profitable for 10 consecutive quarters, is in 12 countries with local content and language with plans to expand to 20 countries by year's end.
“Mullen has created exceptional work for Monster that's helped propel them to category dominance,” said Joe Grimaldi, president and CEO of Mullen. “We're proud of our contribution and pleased to have had the opportunity to work with a great concept and talented group of people. The agency will participate in the review.”
Pile and Company, the Boston-based management consulting firm, is managing the review. A group of semi-finalists will be selected by late July.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., now with more than 7,600 employees in 29 countries, is the online recruitment leader, the world's largest recruitment advertising agency network, and one of the world's largest search and selection agencies. TMP Worldwide Inc., headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies.
About Monster.com
Monster.com, headquartered in Maynard, Mass., is the leading global careers Web site with over 15.2 million unique visits per month. Monster.com connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process.
The Monster.com global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany and Ireland. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER. Monster.com is the flagship brand of the Interactive Division of TMP Worldwide Inc. (NASDAQ: “TMPW”; ASX: “TMP”).
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Special Note: The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.
