Monster Sets All-Time High Traffic Records; All-Time High 13.9 Million Unique Visitors Highlights Record-Breaking Month of January; Resume Database Surpasses 15 Million
Monster Named the "Forbes Favorite" Career Site
MAYNARD, Mass., Feb 13, 2002 (BUSINESS WIRE) -- Fresh off another Super Bowl advertising success and now leveraging its sponsorship of the Olympic Winter Games, Monster(R) stands as one of the top consumer brands in the world and the leading global online careers site. The month of January marked the introduction of Monster Office HQ, the new online desktop for employers, and My Monster Premium, five new offerings for job seekers to help them better manage their careers. The continued evolution of products and offerings and marketing ingenuity has lead to record growth and recognition, as Monster achieved all-time high site traffic in the month of January. According to I/PRO, Monster received over 41 million unique visits during the month of January, which surpasses the previous record high by more than ten million. Additionally, Monster was recently named the "Forbes Favorite" career site in their Winter 2001 issue of Best of the Web. Monster is the leading global online careers website and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW).
According to independent research conducted by Media Metrix, Monster is the number one destination for career seekers and the 26th most visited property(a) overall on the Internet, which represents Monster's all-time high ranking. Monster maintained its stronghold this month with an average of 28.8 pages viewed per user and an all-time high power ranking(b) of 362.9, more than four times that of its closest competitor's power ranking of 74.3. Monthly unique visitors to Monster increased from 5.9 million during January 2001 to an all-time high 13.9 million for January 2002, an increase of 135 percent. Monster further demonstrated its strength in the online careers industry with a 50.5 percent share of online career eyeball minutes(c), its closest competitor represents only an 11.3 percent share. Additionally, Monster reached the 15 million resumes milestone, while job seeker members surpassed 21.5 million.
"With last week's successful return to the Super Bowl and now our current marketing efforts in the Olympic Winter Games, Monster has reached new heights in brand awareness and traffic," said Jeff Taylor, founder and chairman of Monster. "Just one year ago, we reached 5 million unique visitors. Now, in January 2002, we have surpassed 13 million unique visitors, which is representative of Monster's leadership position in the online careers industry as the destination to manage your career and attain work/life satisfaction."
New to Monster
Monster Attractions Welcome Visitors to the 2002 Olympic Winter Games --
For visitors to the 2002 Olympic Winter Games in Salt Lake City, Utah, Monster has created a wide array of activities to complement the thrills of Olympic competition, including the Monster Snow Maze, a 110 x 110 foot maze of ice and snow, with eight-foot high walls and over 1,000 linear feet of wall, as well as the Monster Den, a colorful entertainment experience for Park City, Utah visitors. Monster is proud to be the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams.
Monster's Traffic with new MSN Careers Channel Soars in January --
On January 25th, Monster announced that its leading career content and job search capabilities went live and have achieved strong traffic on MSN, the most popular destination on the Web and part of the MSN network of Internet services. MSN and Monster will combine their tools, resources and technological expertise at www.careers.msn.com, where millions of MSN users in the United States will benefit from the career knowledge and services of Monster, including resume building, interview techniques and job search resources.
Monster Launches New Career Management Tools --
On January 30th, Monster announced a new suite of offerings designed to provide job seekers with the most comprehensive career management tools and services in one convenient location. Five distinct components headline My Monster Premium: Monster's Career Fit Indicator, Resume Enhancement, Job File, Monster's Job Search Tutorial, and Harvard ManageMentor(R) "Managing Your Career." Monster is also offering four additional products: a Resume Writing Service in partnership with CareerPerfect.com, a Personal Salary Report with Salary.com, customized resume distribution via the Executive Agent from Kennedy Information, Inc., and 27 additional Harvard ManageMentor business topics and other targeted career management tools.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 41 million unique visits during the month of January 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster.com is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 10,500 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
(a) 'Property' represents all Monster-owned domains.
(b) 'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
(c) 'Online career eyeball minutes' equals 'unique visitors' multiplied by 'the average number of minutes spent on a site per month. The percentage of online career eyeball minutes demonstrates the percentage of time spent on Monster versus other sites in the career category.'
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward-looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.