NEW YORK--(BUSINESS WIRE)--Sep. 25, 2009--
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster.com®,
the premier global online employment solution, today announced it has
selected Porter Novelli as the company’s new public relations agency of
record. The decision follows a review process begun early this summer
that included Porter Novelli and three other global public relations
firms.
“It’s a very dynamic and exciting time for Monster,” said Janet
Swaysland, senior vice president, global corporate communications &
social media at Monster. “Monster has spent the past two years investing
in technology and product innovations that are now coming to market,
just as our customers are looking for a partner to help them make sense
of new recruiting models and changing conditions. The Porter Novelli
team clearly gets what job seekers and recruiters are feeling and doing,
online and offline, which informed a very smart planning framework. It
was a tough decision, because all four groups brought tremendous
thinking and passion to the table. It came down to being able to
envision success more clearly with Porter Novelli.”
“When we saw what Monster is bringing out at such an important time, we
were instantly bullish that our insights-driven approach to big ideas
was dead on to help them tell a compelling story,” said Julie Winskie,
president of North America and global chief client officer, Porter
Novelli. “We know these target audiences, their rapidly changing
influencers, the hot issues and how to evaluate all of that on a daily
basis in a 24-hour, always on news cycle.”
Incumbent agency Ketchum will continue to be involved in projects,
including Monster’s NFL Department
of Fandemonium promotion through the Super Bowl.
“We appreciate all of Ketchum’s efforts over the past year. We were
looking for a totally fresh perspective on how to tell our innovation
story,” said Ted Gilvar, executive vice president and chief global
marketing officer, Monster.
Ms. Swaysland joined Monster in the new senior communications role at
Monster in June this year. She had previously been a founding partner of
social media strategy firm Beeline Labs, had led the U.S. operation of
Brodeur Partners, a global public relations firm, and served as head of
U.S. communications for The Body Shop.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the
premier global online employment solution for more than a decade,
strives to inspire people to improve their lives. With a local presence
in key markets in North America, Europe, and Asia, Monster works for
everyone by connecting employers with quality job seekers at all levels
and by providing personalized career advice to consumers globally.
Through online media sites and services, Monster delivers vast, highly
targeted audiences to advertisers. Monster Worldwide is a member of the
S&P 500 index. To learn more about Monster's industry-leading products
and services, visit www.monster.com.
More information about Monster Worldwide is available at http://about-monster.com.
About Porter Novelli
A global public relations leader, Porter Novelli was founded in 1972 and
is a part of Omnicom Group Inc. (NYSE: OMC
- News).
Selected as a 2009 PRWeek U.S. Agency to Watch as well as the 2009
winner of PR Innovation of the Year, Porter Novelli is the large agency
making the biggest impact -- and generating the most buzz -- in the
social media space. With 100 offices in 60 countries, Porter Novelli
helps clients achieve Intelligent Influence -- changing attitudes and
behaviors by having the right conversations with the right people at the
right time.
Source: Monster Worldwide
Monster
Janet Swaysland, 978-429-5918
Janet.swaysland@monster.com
or
Monster
Steve
Sylven, 978-461-8503
Steve.sylven@monster.com
or
Porter
Novelli
Lisa Gruber, 212-601-8358
Lisa.Gruber@PorterNovelli.com
