NEW YORK--(BUSINESS WIRE)--Aug. 10, 2009--
Monster Worldwide, Inc. (NYSE:MWW), parent company of Monster,
the premier global online employment solution, today announced a
decision to move its media planning and buying business from WPP Group’s
MEC to Omnicom’s OMD.
Monster has been working with MEC in various parts of the world since
2006. Monster’s total marketing spend in 2009 is expected to be
approximately $200 million, but the company does not break out media
spend.
“MEC has been a valued partner in managing our online and offline
media,” said EVP and Chief Global Marketing Officer, Ted Gilvar. “Our
needs are evolving however. The rate of change in the media marketplace
is unprecedented, and OMD has demonstrated a very different approach to
navigating the new landscape that includes integrated strategy, ideas,
analytics and digital capabilities.”
Over the past year, Monster has expanded its approach to marketing. In
addition to its traditional approach to brand-building and online
advertising, Monster has launched several innovative new programs
including the Keep
America Working tour of 140 career fairs uniting employers with jobs
and the people who need them; a first ever competition to become the
NFL’s Director
of Fandemonium; social media engagement on Facebook and Twitter; and
a unique integrated career alliance with Microsoft Office. The company
also returned to the Superbowl in 2009, with its “Double
Take” spot in support of its re-launched website.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the
premier global online employment solution for more than a decade,
strives to inspire people to improve their lives. With a local presence
in key markets in North America, Europe, and Asia, Monster works for
everyone by connecting employers with quality job seekers at all levels
and by providing personalized career advice to consumers globally.
Through online media sites and services, Monster delivers vast, highly
targeted audiences to advertisers. Monster Worldwide is a member of the
S&P 500 index. To learn more about Monster's industry-leading products
and services, visit www.monster.com.
More information about Monster Worldwide is available at http://about-monster.com.
About OMD
OMD is the largest and most innovative media communications specialist
in the world, with more than 140 offices in 80 countries. Named Most
Creative Agency in the World by The Gunn Report for Media for four
consecutive years, OMD also had the distinction of being named 2008
Global Media Agency of the Year by Adweek. The agency network is
a unit of Omnicom Group Inc.
Source: Monster Worldwide, Inc.
Monster.com
Janet Swaysland, 978-823-2013
janet.swaysland@monster.com
