Monster Makes it to the Super Bowl for Sixth Straight Year

MAYNARD, Mass.--(BUSINESS WIRE)--Oct. 23, 2003-- Monster, the leading global online careers site and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST) today announced it is doubling its presence for Super Bowl XXXVIII. Monster helped to established itself with the award-winning "When I Grow Up" spot in 1999 and five years later, the company is a highly regarded perennial Super Bowl advertiser. In 2004, Monster returns to the Super Bowl to debut creative by its new advertising agency of record, Deutsch Inc. of New York. Monster's Super Bowl package includes three :30 second spots - one during the pre-game show and two during the game.

"Advertising during the Super Bowl is a perfect platform for us to reach a broad audience, with an anticipated viewership of nearly 140 million people, comprised of all types of job seekers and employers," said Jeff Taylor, founder and chief monster. "We are excited to launch Monster's work through this pervasive branding vehicle, as there's no better venue to kick off a big advertising year for Monster."

"The Super Bowl plays a crucial role in a highly integrated on- and off-line effort to drive Monster's awareness and business," said Peter Gardiner, Deutsch's Partner and Chief Media Officer.

2003 Post Super Bowl Traffic Highlights

Following Super Bowl XXXVII on January 26, 2003, Monster's site traffic increased substantially. Highlights include:

• Resume Submissions: 53,510 resumes were submitted to the site on Monday, January 27th, the day after the Game. The next day, Tuesday, January 28th, that resume total was exceeded, with a then-record 54,047 resume submissions to Monster. This represents a 142 percent increase from the day prior to the Super Bowl, when 22,347 resumes were posted.
• Unique Visits: In the 24-hour period following the Game, Monster received 2,386,305 unique visits according to I/PRO, besting the day prior to the Super Bowl by 149 percent.
• Page Views: According to I/PRO, Monster recorded 28,778,558 page views during the day after the Super Bowl. The next day (Tuesday), there were 29,780,943 page views on the Monster site. This is an increase of 142 percent over the 12,297,037 page views the day before the Super Bowl.

Super Bowl XXXVIII will take place on February 1, 2004 in Houston, Texas and will be aired live on the CBS network.

About Monster

Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 53.4 million visits during the month of September 2003, according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Canada, the Netherlands, Belgium, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2004 U.S. Olympic Team. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.

About Monster Worldwide

Founded in 1967, Monster Worldwide, Inc. is the parent company of Monster(R), the leading global online careers property. The company also owns TMP Worldwide, the world's largest Yellow Pages and Recruitment Advertising agency network and provider of direct marketing services. Headquartered in New York with approximately 4,500 employees in 19 countries, Monster Worldwide's clients include more than 90 of the FORTUNE 100 and approximately 490 of the FORTUNE 500 companies. Monster Worldwide (NASDAQ: MNST - News) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com.

Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.

CONTACT: Monster
Kevin Mullins, 978-461-8751
kevin.mullins@monster.com
or
Weber Shandwick Worldwide
Alli Ross, 617-520-7086
aross@webershandwick.com

SOURCE: Monster