Monster Joins as NCAA Corporate Partner; Partnership Kicks Off During 2003 NCAA Men's Basketball Tournament
MAYNARD, Mass.--(BUSINESS WIRE)--April 3, 2003--As the NCAA(R) Men's Basketball tournament enters its final weekend, fans and teams eagerly await seeing which team takes college basketball's top crown. The first two weeks have produced exciting competition and results for sports enthusiasts across the country. Leveraging its existing brand strength for athletes, Monster(R) today announced that it has agreed with CBS Sports and the NCAA, for a multi-year advertising and marketing deal. Monster, the leading global online careers property and flagship brand of TMP Worldwide (NASDAQ: TMPW), enters the NCAA marketing and sponsorship program as a first-time Official Corporate Partner.
The highlight of Monster's strategic three-year deal as an NCAA corporate partner is the development of a co-branded online website for student-athletes. Monster will create the first-ever NCAA student-athlete website to provide all NCAA student-athletes with career guidance and job opportunities, as well as expert-driven career resources, including tips on writing a resume, and preparing for job interviews. Monster developed a similar website, TeamUSAnet (http://teamusanet.monster.com/) for the United States Olympic Committee's Olympic athletes. Comprised of an audience of more than 360,000, NCAA student-athletes will be able to access the co-branded comprehensive career website from a link on NCAA.org and can utilize Monster's strength in the online recruiting marketplace to search through thousands of job opportunities as they begin their careers. Additionally, the co-branded website also provides the NCAA an opportunity to develop over time a direct line of communication between the NCAA and its student-athletes on a wide variety of important non-career-related athletic and academic programs.
"The Monster brand is a natural fit for the NCAA's thousands of student-athletes and member colleges and universities. Monster's relationship with the NCAA represents a great opportunity to reach and help the thousands of student-athletes through the co-branded career channel, which will provide students with access to a wide array of career resources and services," said Steve Pogorzelski, president of Monster, North America. "The comprehensive sponsorship and marketing agreement also will give Monster exposure to a coveted audience of employers within the NCAA community, helping connect student-athletes with quality job opportunities as they embark on their lives and careers after competing in intercollegiate sports."
"The NCAA and our corporate champions and corporate partners help to develop and provide the integration and balance that student-athletes achieve every day between academics and athletics," said NCAA President Myles Brand. "Monster will play a vital role in helping the NCAA provide a commitment to the integration of academics and athletics through a foundation of structure, guidance and discipline in the lives of student-athletes. Through the development of a co-branded career site for student-athletes, we will be able to help the hundreds of thousands NCAA student-athletes achieve success at the onset of their careers."
Monster's corporate partner program commenced with a full advertising schedule during the 2003 NCAA Division I Men's Basketball Championship on CBS. Monster will have prominent advertising spots in every round in the tournament, including the NCAA Men's Final Four. Monster's television spots during the tournament have highlighted its new product offering, Skilled & Hourly, and Monster's ability to connect job seekers and employers across all industries. With job opportunities for every skill set, Monster works for everybody. During the tournament, fans have also been greeted by Monster's NCAA March Madness online promotion via CBS Sportsline.com, with a grand prize of tickets to the 2004 NCAA Men's Final Four.
As an NCAA corporate partner, Monster will provide additional support and exposure for all NCAA championships: the 2003 Men's and Women's Division I College Basketball Championships, and also extend to NCAA sports in Divisions II and III. Monster will help to promote heightened awareness of the depth and breadth of intercollegiate athletics, as well as educate nationwide students on the development of career management skills. Monster will also become an asset to the communities in helping businesses find the employees they need to grow their businesses.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 50.7 million unique visits during the month of February 2003 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2004 U.S. Olympic Team. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with 4,500 employees in 22 countries, is the online recruitment leader and the world's largest Recruitment Advertising agency network. Headquartered in New York, TMP is also the parent company of Monster, the leading global careers website, the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The Company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. TMP Worldwide is a member of the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
About the NCAA
The NCAA is a membership-led nonprofit Association of colleges and universities committed to supporting academic and athletics opportunities for 360,000 student-athletes competing in 22 sports at nearly 1,000 member colleges and universities. The NCAA conducts 87 championships each year where more than 44,000 student-athletes compete to be national collegiate champions.
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Kevin Mullins, 978/461-8751