Monster Continues Winning Ways in Career Category
Monster Property Ranked 16th Most Visited, Its Highest Ranking Ever; Monster Receives All-Time High 17.9 Million Unique VisitorsMonster(R) continues to be the destination of choice to meet job seekers' career management needs, as indicated by Monster's climbing traffic records this year. Recognized as a "Best of the Web" for Second Careers by Forbes Magazine in their Summer 2002 issue of "Best of the Web," Monster leads the careers category with record traffic numbers for the month of May, according to Media Metrix and Nielsen//NetRatings. Monster is the leading global online careers website and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW).
"With a resume database of over 17.5 million resumes and 25 million job seeker members, Monster continues to grow and innovate to help job seekers find jobs and manage their careers," said Jeff Taylor, founder and chairman of Monster. "During the anticipated gradual improvement of the labor market, Monster prides itself on being a trustworthy resource for job seekers and the place that provides great career-enhancing opportunities."
Media Metrix According to independent research conducted by Media Metrix, Monster is the number one destination for career seekers and the 16th most visited property(a) overall on the Internet, which represents Monster's highest ranking ever. Monster maintained its stronghold this month with a power ranking(b) of 353.0, more than three times that of its closest competitor's power ranking of 104.2. Monthly unique visitors to Monster increased from 7.0 million during May 2001 to an all-time high 17.9 million for May 2002, an increase of 156 percent. Monster further demonstrated its strength in the online careers industry with a 49.4 percent share of online career eyeball minutes(c), while its closest competitor represents only a 14.3 percent share. Additionally, Monster reached the 17.5 million resumes milestone, while job seeker members surpassed 25 million.
Nielsen//NetRatings According to the Nielsen//NetRatings' MarketView report for the month of May, Monster received over 13.5 million unique visitors, more than three times its closest competitor's 3.9 million unique visitors.
Monster Job Tip of the Month "If you are laid off, immediately take a week off for yourself before you begin looking for a job - this will help clear your mind during the tough time. Then treat job searching like the most important job you've ever had. If you worked 9-5 at a previous job, work 8-6 when looking for a new job. If you spent 50 hours a week at your last job, spend 60 hours looking for a new one. With a tough job market, it is the job seekers who work the hardest, not just the smartest, that get the coveted jobs." - Jeff Taylor, founder and chairman, Monster.
New to Monster -- Monster's "Job Good. Life Good." Advertising Campaign Awarded Gold EFFIE - On June 5th, Monster was awarded the Gold EFFIE by the New York American Marketing Association for the 2001 campaign "Job Good. Life Good." The EFFIE was awarded as the year's most effective advertising campaign in the category of Internet Services, recognizing the superior results the campaign achieved. This represented Monster's second Gold EFFIE. In 2000, Monster received the award for the 1999 "There's a Better Job Out There" campaign, which included the television spot "When I Grow Up."
-- Monster Reaches New Heights in Local Markets Across the United States - During the month of April, Monster led prominent local markets in the online careers category across the United States, proving Monster's ability to help job seekers on an international, national, and local level, according to Media Metrix. Monster's reach in prominent local markets was unsurpassed, double that of its closest competitors. The leading markets for Monster included Dallas-Fort Worth with a reach(d) of 18.7 percent, followed by Kansas City (17.9 percent), San Francisco (17.8 percent), Pittsburgh (17.8 percent), Atlanta (17.5 percent), and Boston (17.1 percent). Other notable cities included Los Angeles (15.5 percent), Chicago (14.4 percent), Cincinnati (13.2 percent), and New York City (12.5 percent). The leading cities in the research by Media Metrix are noteworthy because of Monster's marketing endeavors in five of the key markets listed above. Last year, Monster introduced dedicated street teams in five cities: Boston, New York, Chicago, Los Angeles and San Francisco. The street teams make regional stops at popular community events, consumer and trade shows, college campus events, job fairs and sporting events.
(a) 'Property' represents all Monster-owned domains. (b) 'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
(c) `Online career eyeball minutes' equals `unique visitors' multiplied by `the average number of minutes spent on a site per month. The percentage of online career eyeball minutes demonstrates the percentage of time spent on Monster versus other sites in the career category.'
(d) 'Reach' equals the percentage of the total Internet population who accessed Monster sites in the month of April.
About Monster Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 47 million unique visits during the month of April 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide Founded in 1967, TMP Worldwide Inc., with more than 10,000 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.
CONTACT: Monster Kevin Mullins, 978-461-8751 firstname.lastname@example.org or Weber Shandwick Worldwide Kelly Sullivan, 617-520-7239 email@example.com URL: http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2002 Business Wire. All rights reserved.