Monster Continues Leadership in the Career Category with Record-Breaking Traffic; All-Time High of 43 million unique visits to Monster
Monster is 23rd most visited property overall on the Internet
MAYNARD, Mass., Apr 15, 2002 (BUSINESS WIRE) -- Once again Monster(R) has proven to be the leader in the online careers category, with record-breaking traffic during the month of March; Monster has now achieved site traffic records for three consecutive months in 2002. Media Metrix site traffic figures confirm Monster as the most visited online careers property with an all-time high 15.4 million unique visitors last month. Additionally, Monster achieved an all-time high 43 million unique visits (representing an average of 1,387,794 visits per day) during the month of March, according to I/PRO. Monster is the leading global online careers website and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW).
According to independent research conducted by Media Metrix, Monster is the number one destination for career seekers and during the month of March was the 23rd most visited property(1) overall on the Internet, which represents Monster's highest ranking ever. Monster maintained its stronghold this month with an average of 30.3 pages viewed per user and a record power ranking(2) of 407.6, more than four times that of its closest competitor's power ranking of 82.5. Monthly unique visitors to Monster increased from 5.7 million during March 2001 to an all-time high 15.4 million for March 2002, an increase of 170 percent. Monster further demonstrated its strength in the online careers industry with a 51.4 percent share of online career eyeball minutes(3), while its closest competitor represents only a 10.2 percent share.
"Monster is the clear leader in the online careers space providing a quality experience to employers and job seekers. With 43 million visits to the site in March, we have once again achieved all-time high site traffic. This shows that not only are job seekers and employers selecting Monster's industry-leading products and services, but they are visiting more often, proving that career management is an important issue in today's economy," said Jeff Taylor, founder and chairman of Monster. "Monster has also continued to innovate and diversify in the marketplace, as evidenced by the launch of Monster JobMatch, which will redefine the way hourly workers find and apply for positions."
New to Monster
-- Monster Launches Hiring Service for Hourly Workers in Greater Cincinnati
Recognizing the unique search and hiring needs of hourly job seekers and employers, on March 25th, Monster launched TriState JobMatch (www.jobmatch.com), a fast, easy, and convenient way for non-exempt (hourly) job seekers to search and apply to a wide range of local employment opportunities. This initial offering in Greater Cincinnati is the first entry of Monster JobMatch, a larger Monster initiative focused on the employment needs of hourly workers and the companies that employ them. Reaffirming its commitment to reaching all types of job seekers, Monster plans to roll out to additional markets nationwide in the future.
-- Monster Announces Relationship with Brainbench for Online Skills Certifications
On April 10th, Monster announced a new relationship with Brainbench, the leader in online skills certification, to create a new co-branded site on Monster, accessible from within My Monster (http://my.monster.com/), giving job seekers and employers new tools to match the most qualified job seekers with the best job opportunities at top companies. The new offering with Brainbench enables Monster job seekers to get a step up on their peers through online skill certifications, providing them quantifiable proof of their skills sets and value as potential employees. The certification brings a significant component to a job seeker's resume, enhancing their worth as a candidate. Certifications also give job seekers a fast, easy way to validate newly obtained skills and to target additional learning and career development opportunities.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 43 million unique visits during the month of March 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 11,000 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The Company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
(1) 'Property' represents all Monster-owned domains.
(2) 'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
(3) 'Online career eyeball minutes' equals 'unique visitors' multiplied by 'the average number of minutes spent on a site per month. The percentage of online career eyeball minutes demonstrates the percentage of time spent on Monster versus other sites in the career category.'
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.