Monster Celebrates Hometown Patriots' Super Bowl Victory; 167% Increase in Page Views Highlight Towering Traffic Numbers Following Game
Former Mayor Rudy Giuliani Thanks Americans for their Support in a Special Tribute Ad
MAYNARD, Mass., Feb 6, 2002 (BUSINESS WIRE) -- With the nation's eyes fixed upon the biggest television event of the year, a patriotic theme enveloped one of the most exciting and moving Super Bowl games in history. With the pre-game and half-time shows and several commercials paying tribute to the tragic events on September 11th, New England, with the befitting team name "Patriots," shocked the world with an upset victory over the St. Louis Rams at Super Bowl XXXVI in New Orleans, Louisiana. This year, its fourth consecutive year as an advertiser in the Super Bowl, Monster(R), headquartered in the Patriots' home state of Massachusetts, debuted two inspiring ads to captivate the millions of viewers tuning in to football's highly anticipated showdown. In a testament to the strength of its brand and new ad campaign, Monster, the leading global online careers site and flagship brand of TMP Worldwide Inc. (NASDAQ: TMPW), received a surge in traffic the day after the Game.
For this year's Super Bowl, Monster aired its first-ever Olympic-themed ad, titled "Fit Guy," which was designed to raise awareness of what many Olympic athletes encounter after the Games. Emphasizing its commitment to encourage American athletes and people everywhere to "Never Settle" in their lives and careers, the 30-second spot launched Monster's Olympic sponsorship. Monster's other 30-second spot in the Super Bowl featured Former New York City Mayor Rudy Giuliani expressing his sincere gratitude to the American people for their support of New Yorkers since the events of September 11th. Taped in black and white with downtown Manhattan as a backdrop, Giuliani spoke of a nation coming together as one.
"This year's Super Bowl provided a tremendous opportunity to demonstrate the maturation of the Monster brand. As we've grown and evolved, the role of the Super Bowl in our marketing efforts has changed. In our first year, our goal was to build awareness of Monster. Now in our fourth year, we are solidifying our position as the leading global online careers site and a top Internet brand in the world, and also further diversifying and targeting the brand by launching our Olympic sponsorship," said Jeff Taylor, founder and chairman of Monster. "This year's Game marked the debut of "Fit Guy," which was instrumental in launching our Olympic sponsorship and conveying to the world the career challenges Olympic athletes potentially face after the Games are over."
"Super Bowl XXXVI was especially fulfilling with our neighboring New England Patriots taking home the championship in epic fashion. The Patriots certainly proved to the nation what it takes to be successful and to be a champion. They truly personify the philosophy of Monster to Never Settle," added Taylor.
"Fit Guy" and "Your Next Job," the first ad in Monster's new "Never Settle" multi-spot campaign, will air throughout the Olympic Winter Games, February 8th -- 24th in Salt Lake City. In support of its Olympic sponsorship, Monster, in conjunction with the U.S. Olympic Committee (USOC), has created TeamUSAnet (http://teamusanet.monster.com/), the first career management website designed exclusively for U.S. Olympic athletes and Olympic hopefuls, which features a resume builder, job search access, an Olympic mentoring network and other athlete-specific content to help with their post-Olympic endeavors. In addition, Monster will also have an extensive presence at the Games with a wide array of activities and special events to complement the thrills of Olympic competition, including Monster's Snow Maze, a 110 x 110 foot maze of ice and snow, with eight-foot high walls and over 1,000 linear feet of wall.
On the Monday following the Super Bowl and the debut of Monster's two in-game spots, traffic levels greatly increased, signifying a successful return to the Super Bowl for Monster. In the 24-hour period after the Game, Monster recorded 28,250,035 page views, which represents an increase of 167% from the day before and an increase of 57% from the number of page views after the Super Bowl last year. Job seeker members increased 93% the day after the Game, while resume submissions increased 84%. Additionally, according to Media Metrix, Monster was the most visited online careers site during Super Bowl weekend with 999,000 unique visitors, nearly 60% more than its nearest competitor.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 24.8 million unique visits during the month of December 2001 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 10,500 employees in 33 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.