Monster Adopts New Media Metrix Report to Evaluate Quality Site Traffic; Eight Second Filter Provides Valuable New Measure for Visits to Career Sites
As a means of evaluating unique visitors, Media Metrix created a filter by which site visitors have to spend a certain amount of time on a site before being counted as a "filtered" unique visitor. This eight-second filter will present a valuable measure of site traffic by eliminating many pop-up windows and other traffic acquisition vehicles such as sweepstakes and promotional give-aways. A similar time measurement tool is used to gauge television viewership as a viewer must watch a minimum of five minutes of a program during one-quarter hour in order to be counted in the television ratings.
Monster can now measure the quality and quantity of its traffic with the monthly filtered and non-filtered numbers vs. that of its competitors. For the month of January, Monster reported a non-filtered number(1) of 13.8 million unique visitors and a filtered number(2) of 13.4 million unique visitors. In contrast, Monster's closest competitor reported a non-filtered number of 8.7 million unique visitors and a filtered number of 5.3 million unique visitors.
In the same comparison, Monster had a power ranking(3) of 362.9, more than four times that of its closest competitor's power ranking of 74.3.
The new custom report will enable sites like Monster to better understand the quality of their traffic and to accurately present an "apples-to-apples" comparison with their competitors in the Careers category.
"Monster and our customers define quality traffic as the visitor who comes to our site to utilize our career management tools and resources. The average Monster visitor spends an average of eight minutes per usage day on our site posting resumes and viewing our job postings," said Steve Pogorzelski, president of Monster, North America. "We have an obligation to provide the best value to our customers. By accurately measuring quality site traffic, we can assure our customers that their job postings are getting maximum exposure."
(1) Non-Filtered Number = unique visitors who spend less than eight seconds on a site for a given month. Source: Media Metrix, January 2002 custom report.
(2) Filtered Number = unique visitors who spend eight or more seconds on a site for a given month. Source: Media Metrix, January 2002 custom report.
(3) 'Power ranking,' which equals 'reach' multiplied by 'unique pages per visitor per month,' represents aggregate job seeker activity in a given month.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 41 million unique visits during the month of January 2002 according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 and 2004 U.S. Olympic Teams. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About TMP Worldwide
Founded in 1967, TMP Worldwide Inc., with more than 11,000 employees in 32 countries, is the online recruitment leader, the world's largest Recruitment Advertising agency network, and one of the world's largest Executive Search and Executive Selection agencies. TMP Worldwide, headquartered in New York, is also the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies. In June 2001, TMP Worldwide was added to the S&P 500 Index. More information about TMP Worldwide is available at www.tmp.com.
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