Military.com Expands Reach to Military Spouse Community with Acquisition of CinCHouse.com

SAN FRANCISCO--(BUSINESS WIRE)--Jul. 30, 2009-- Military.com, the nation’s largest military and veteran online membership organization and a business unit of Monster Worldwide, Inc. (NYSE: MWW), today announced it has acquired CinCHouse.com, the largest destination website and social network for military wives and women in uniform. The acquisition bolsters Military.com’s preeminent position in the online military community space. CinCHouse.com will play a significant role in Military.com’s strategy of being essential to every member of a military family, at every stage of life.

“The makeup of military life often creates bonds among those with direct military experience as either a service member or spouse, and the acquisition of CinCHouse.com furthers expands our reach and our ability to provide the military community the best and most relevant information they seek,” said Navy Rear Adm. (retired) T. McCreary, president, Military.com. “In addition, with approximately 27 percent of the U.S. population ages 20-34 having direct experience with the military, this enables us to broaden our reach within that key segment of the U.S. market, where lifetime brand devotions are often formulated.”

CinCHouse.com will continue under the leadership of founder and Navy wife Meredith Leyva, who will join Military.com as senior director, Women and Family Initiatives. She will help develop a coordinated strategy to better reach this important segment of the military family.

“Meredith’s direction of CinCHouse has clearly resulted in high visitor traffic, establishing CinCHouse as the preeminent online destination for military spouses,” said McCreary. “She has the vision and energy to provide what this important group of the military community wants -- a destination to share experiences, trade lessons learned, find useful information, maintain connections with other spouses and professionally network with peers. We are thrilled to have her on our team.”

"Military.com can give CinCHouse the financial, editorial and technology resources to best serve our military spouses," said Leyva. “In turn, CinCHouse helps complete Military.com’s circle of assets, including the ever-fabulous SpouseBuzz.com, so that together we have a powerful presence in the military – and young adult – consumer space.”

For more information, please contact Tony Baker at Military.com, 415.820.3433 or Tony.baker@military-inc.com.

About Military.com

Military.com is the nation’s largest military and veteran online membership organization serving active duty personnel, reservists, guard members, retirees, veterans, family members, defense workers and those considering military careers. Military.com enables Americans with military affinity to access their benefits, advance their careers, enjoy military discounts, and stay connected for life. Military.com develops efficient affinity marketing and communications programs for government agencies and companies serving this market. Military.com is a business unit of Monster Worldwide, Inc. More information is available at www.military.com.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster.com, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.monster.com.

About CinCHouse.com

An acronym for “Commander in Chief of the House,” CinCHouse.com is a community of military wives and women in uniform, and the web site source for the popular book Married to the Military (Simon & Schuster 2003). For more information please visit www.cinchouse.com.

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Source: Monster Worldwide, Inc.

Monster
Steve Sylven, 978-461-8503
steve.sylven@monster.com
or
Military.com
Tony Baker, 415-820-3433
Tony.baker@military-inc.com