Mario Batali Hires New Media Production Coordinator through Monster.com
MAYNARD, Mass., Sep 21, 2011 (BUSINESS WIRE) -- World-renowned chef and restaurateur Mario Batali announced he has hired Drea Bernardi as his new Media Production Coordinator through Monster.com(R), the leading job matching engine and flagship brand of Monster Worldwide, Inc. (NYSE: MWW). Successfully finding great candidates for a high profile employer dramatizes how companies can meet their talent goals with innovative recruiting solutions to find the proverbial "needle in a haystack." Monster developed a strategy for Batali's new position that attracted over 1 million job views and nearly 50,000 resumes from multiple talent sources in 55 days, and then the "perfect fit" was identified through Monster's award-winning 6Sense(R) search technology.
"When I met Drea, I realized she was such a good fit that it's almost as if the job description was written just for her," said Batali, referring to the position that called for a candidate who wanted to break into new media and has a shared passion for food, wine and travel and speaks Italian. "I'm impressed that Monster.com found me the perfect match for this job, no small feat considering the massive amount of resumes they needed to sift through for this position."
Even an exciting opportunity such as Batali's new position requires more than any one tactic to reach a robust group of relevant candidates. Monster used its Career Ad Network to attract candidates with an interest in Batali's trifecta of food, Italy and media. Social media, CRM and online branding rounded out the recruiting strategy. Then came the challenge of filtering through tens of thousands of resumes. To accomplish this, the Mergis Group used Monster's 6Sense(R) semantic search technology to find the top 50 best-matched candidates for the job. Candidates were then evaluated and narrowed down to the final five applicants who Batali personally interviewed before making his final selection.
"We are thrilled to have found Mario the perfect hire for the position," said Ted Gilvar, EVP and Global Chief Marketing Officer at Monster. "This is an illustration of how our 6Sense technology not only improves the efficiency of hiring, but finds people with amazing experience and qualifications. We found an Italian-speaking, food-loving, New Yorker who lived in Venice, degreed in Mass Media with a concentration in production, with experience at producing cooking content. Now that's precision."
In her new role, Bernardi will aid Mario Batali in all activities relating to upcoming media (TV) and new media (Web-based) projects. She will get the exciting opportunity to work side-by-side with Mario Batali and his team, assisting in all aspects of production including research, logistics and frequent travel, and in the process, will be learning from a visionary talent.
"I've always admired Mario Batali and want to thank Monster.com for helping me land my dream job," said Bernardi, the new Media Production Coordinator with Mario Batali. "This is exactly what I wanted to be doing with my career, and I am eager to get started with Mario."
This newest Cool Job example with Mario Batali comes on the heels of Monster.com's collaboration with Aflac to help search for a new voice for the famous Aflac Duck. Monster previously worked with popchipsand their President of Pop Culture, Ashton Kutcher, to find a VP of Pop Culture and also used its 6Sense(R) technology to help Alicia Keys find a head blogger.
Drea Bernardi recently graduated cum laude with a degree in Mass Media from the City University of New York (CUNY) Baccalaureate and Brooklyn College. She has previous experience working as the producer for an independent web-based cooking show and has worked with other celebrity brands. Drea has also previously resided in Venice, Italy, and shares Mario's passion for cooking and Italian cuisine.
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About Monster Worldwide
Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster, the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit http://www.monster.com. More information about Monster Worldwide is available at http://about-monster.com.
About Mario Batali
With nineteen restaurants, nine cookbooks and a host of television shows, including the new ABC daytime talk show, "The Chew", Mario Batali is one of the most recognized and respected chefs working in America today.
Mario and his business partner, Joe Bastianich, own seventeen restaurants across the country including their flagship New York City restaurant, Babbo, as well as two restaurants in Los Angeles, and three in Las Vegas. In the summer of 2010, they opened Eataly, a 50,000 square foot marketplace in New York City. This past summer, the duo opened Pizzeria Mozza with Nancy Silverton in Newport Beach, California.
Mario is also the author of nine cookbooks including the James Beard Award Winning, Molto Italiano: 327 Simple Italian Recipes (ecco 2005) and the New York Times Bestseller, Mario Batali Italian Grill (ecco 2007). His next cookbook, Molto Batali (ecco 2011), which celebrates simple family meals, will be in bookstores this October.
In May of 2008, Mario started the Mario Batali Foundation, with the mission of feeding, protecting, educating and empowering children.
To learn more about Mario and his many endeavors, visit http://www.mariobatali.com.
SOURCE: Monster Worldwide