Leading Career Site Monster.com Asks America What Do You Want To Be?; In Its First Super Bowl AD

MAYNARD, Mass. – January 22, 1999 – Soon, 90 million Americans will revisit their career aspirations, and consider whether there is a better job out there, when Monster.com debuts a new advertising campaign during the Super Bowl later this month.

The first-ever Super Bowl ad for the company will introduce viewers to Monster.com as the leading global online network for careers and the ideal way to find a new career or job. Monster.com chose the Super Bowl as the broadest venue in which to kick off an aggressive, multi-million dollar marketing campaign to communicate its leadership position in online careers and increase brand awareness among consumers. The 30-second advertisement will appear during Fox Network's Super Bowl pre-game broadcast and during the second and fourth quarters of the game.

``Monster.com is leading the charge to make careers a `killer category' on the Web,'' said Jeff Taylor, CEO of Monster.com. ``As the world's leading online career network, we're taking advantage of the broad reach of the Super Bowl to increase awareness of what Monster.com offers and encourage viewers to visit our site.''

With millions of visitors each month, Monster.com (www.monster.com) was launched in mid-January as a result of the merger of the number-one- and number-four-rated online recruitment sites The Monster Board® and Online Career Center, both owned by TMP Worldwide (NASDAQ: ``TMPW''; ASX: ``TMP'').

Advertisement Features Real Kids Commenting on ``Corporate Life''

The Monster.com ad features both real-life kids and child actors from Minneapolis, New Orleans and New York musing about what they want to be ``when they grow up.'' In a tongue-in-cheek approach, the kids' comments reflect the reality - and often drudgery - of the work world, rather than the naive, optimistic view one would expect from children.

``When I grow up, I want to file all day,'' says one child. ``I want to claw my way up to middle management,'' says another. ``I want to have a brown nose,'' says a third.

The approximately 10 kids featured in the spot, produced by Mullen of Wenham, Mass., were selected from more than 200 children who participated in open auditions for the chance to have their faces broadcast during one of America's most-watched television events.

Ironically, the ad, which encourages viewers to take stock of whether they have attained their career aspirations, simultaneously makes the featured children's dreams of ``stardom'' come true by giving them the chance to appear on national television.

According to Forrester Research, Inc., employment is emerging as the leading and fastest-growing category in the online classifieds marketspace -- ahead of the much-lauded categories of automobiles and real estate. Forrester predicts spending on online recruitment advertising will grow from $105 million in 1998 to $1.7 billion by 2003. By then, the company expects 100 percent of large, 60 percent of medium-sized, and 20 percent of small companies will be running recruitment advertising online, adding fuel to online advertising revenues.

TMP's Interactive Division, of which Monster.com is the flagship business, posted revenue of $31.7 million and an operating profit of $0.2 million for the first nine months of 1998.

While the television spots represent the beginning of an aggressive branding strategy for the new Monster.com, they also continue the company's legacy of being a leader. Both The Monster Board and Online Career Center were among the first commercial career sites to launch in 1994 and 1993, respectively. With thousands of employers and one million resumes online, Monster.com's innovative services and products make it more cost-effective for hiring professionals to connect with qualified job candidates.

``Monster.com understands the importance of branding,'' said Edward Boches, Mullen's Executive Creative Director. ``They have the courage to support unconventional advertising. And they have the conviction to back it up with the investment necessary to be on the Super Bowl.''

About Monster.com

Monster.com (www.monster.com), headquartered in Maynard, Mass., and Indianapolis, Ind., is the leading, global online network for careers, connecting the most progressive companies with the most qualified career-minded individuals. Monster.com is committed to leading the market by offering innovative technology and superior services that give consumers and businesses more control over the recruiting process. The Monster.com network consists of local content and language sites in the United States, Canada, United Kingdom, Netherlands, Australia, and has imminent launch plans in France, Germany and Belgium.

Monster.com is the flagship product of the Interactive Division of TMP Worldwide (NASDAQ: ``TMPW''; ASX: ``TMP''), the online recruitment leader and one of the world's largest recruitment advertising agency networks, with a rapidly growing presence in the search and selection industry. TMP Worldwide is also the world's largest yellow page advertising agency and a provider of direct marketing services, with offices in 19 countries and more than 3,500 employees worldwide. The company's clients include more than 70 of the Fortune 100 and more than 400 of the Fortune 500 companies. More information about Monster.com is available at www.monster.com or by calling 1-800-MONSTER.