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IN2.COM Wins 1999 Casie Award For Most Effective Interactive Advertising For The Starmedia Campaign
Business Editors & Communications Writers
New York, NY, October 19, 1999 – IN2.com (www.in2.com), a leading interactive agency and marketing technologies company, has won the 1999 CASIE Award for the Most Effective Interactive Advertising campaign in communications.
The award was presented to StarMedia Network during the 90th Annual conference of the Association of National Advertisers (ANA), the trade organization representing the United States' largest and most prestigious marketers.
"This award shows that Internet marketing can be powerfully applied to develop high levels of brand awareness and measurable results in this medium when developed properly," said James Healy, CEO of IN2.com.
StarMedia's innovative campaign consisted of a series of 12 animated and interactive HTML banners in Spanish and Portuguese highlighting StarMedia's community features, including StarMedia TalkPlanet (chat), StarMedia Mail (e-mail) and StarMedia Busca Web (search) among others. The banners integrated images from StarMedia's print and TV advertising campaign with very simple yet strong call-to-action phrases. The campaign encourages interaction while reinforcing StarMedia's brand image.
"The results were phenomenal. IN2 was able to seamlessly integrate the offline messaging, interactive site functionality and campaign performance goal," said Tracey Guiterrez, Consumer Marketing Manager at StarMedia. "IN2's ClickMaps® technology enabled us to make smart media buying decisions on Latin American sites that were not audited and did not provide accurate reporting. This caused our ROI to increase dramatically."
StarMedia's campaign was judged according to industry metrics such as click-thru rate, cost-per-click, conversion to membership, pageviews per visit and retention rates. The award-winning interactive banners can be viewed at the following URL: http://www.in2.com/starmedia/casie . Other category winners included Kraft Foods, Procter &Gamble and Continental Airlines.
About the CASIE Awards
The CASIE awards were started in 1996 in order to honor the most effective advertising and marketing campaigns on the Internet. ANA and AAAA (American Association of Advertising Agencies) founded CASIE, the Coalition for Advertising Supported Information and Entertainment, in May 1994. CASIE initially focused on interactive TV, interactive kiosks and CD-ROMs; however, after the emergence of the World Wide Web, it switched its attention on to the Internet.
About IN2.com
A fully owned company of TMP Worldwide (NASDAQ: TMPW; ASX: TMP), IN2.com is an online advertising agency and marketing technologies company, with offices in New York, San Francisco and London, focused on customer acquisition and retention. IN2's advertising performance software, ClickMaps ( www.clickmaps.com), is used to develop the most effective advertising solution both on and offline. IN2 is currently the lead agency online for iVillage, CVS.com, Furniture.com, StarMedia, CMP Media, Columbia House and MBNA America.
About TMP Worldwide
Founded in 1967, TMP Worldwide, headquartered in New York City, now with approximately 6,100 employees in 25 countries, is, through its flagship product Monster.com, the online recruitment leader, the world's largest recruitment advertising agency network, one of the world's largest search and selection agencies, the world's largest yellow page advertising agency and a provider of direct marketing services. The company's clients include more than 80 of the Fortune 100 and more than 400 of the Fortune 500 companies.
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