IN2 Makes Some Noise for Newly Acquired Client, Earthnoise; Interactive Advertising Campaign Gives Video-Sharing Agency Something to Stream About

NEW YORK--(BUSINESS WIRE)--Sept. 18, 2000--International online advertising agency, IN2 (www.in2.com), a subsidiary of TMP Worldwide (Nasdaq:TMPW) (ASX:TMP) today announced that Earthnoise, Inc. has selected IN2 as its advertising agency of record for its video-sharing Web site www.earthnoise.com.

This announcement follows a successful IN2-engineered promotional campaign to build brand awareness and acquire customers for Earthnoise's showcase consumer website.

"As leaders in the video-sharing space it was necessary to choose a forward-thinking and highly creative integrated online ad agency," said David Steward, Earthnoise CEO. "IN2's work on our recent campaign clearly demonstrates their ability to integrate an attractive promotion with strategic content to increase our consumer base." The 12-day campaign, which ran from July 21 - August 2, offered the chance to win a webcam and provided information about how to create, upload, edit, view and share videos on the Earthnoise Web site.

Referring to the Earthnoise promotion, IN2 CEO James Healy stated, "The campaign successfully combined a relevant, targeted promotion that leveraged the strength of online interactivity with clear brand messaging." To attract users to www.earthnoise.com, IN2 engineered an interactive banner with a built-in timer that counted down minutes and seconds between Webcam giveaways. Contest bridge pages provided updated winner information and key facts about creating, sharing and viewing videos on earthnoise.com, fully leveraging the exposure created by the promotional pages.

IN2's tracking showed that the online promotion garnered click-through and conversion rates well above average. Earthnoise experienced a week over week increase of 203% in unique visitors, and a 158% spike in page views, indicating a growing consumer interest in www.earthnoise.com. For the entire month of August, site traffic remained at an 18.6% increase over July traffic. IN2 has been collaborating with Earthnoise since April 2000.

About IN2

A subsidiary of TMP Worldwide Inc., IN2 is a full service interactive advertising agency as well as a marketing technologies specialist, with opt-in email, ROI tracking systems, custom sweepstakes, contests, and incentive programs all created in-house. With offices in New York, London, San Francisco, and Atlanta, IN2 is currently the lead agency online for Monster.com, iVillage, CMP, Bass Hotels and Resorts, American Express Publishing, and Peet's Coffee and Tea. IN2's proprietary advertising performance tracking software, ClickMaps(TM) (www.clickmaps.com), is used to optimize and develop the most effective advertising solutions both on and offline.

About TMP Worldwide

Founded in 1967, TMP Worldwide, now with more than 8,200 employees in 29 countries, is the on-line recruitment leader, the world's largest recruitment advertising network, one of the world's largest selection agencies, and a leading global retained executive search firm. TMP Worldwide, headquartered in New York, is also the parent company of Monster.com, the leading global career portal on the Web, the world's largest Yellow Pages advertising agency, and a provider of direct marketing services. The company's clients include more than 90 of the Fortune 100 and more than 480 of the Fortune 500 companies.

About Earthnoise, Inc.

Earthnoise is a Video Application Service Provider (VASP) that enables businesses and consumers to communicate using streaming video on the web. The company's showcase consumer website, www.earthnoise.com, is the leading video-sharing site on the web (PC Data August 2000).

Using EarthCast, Earthnoise's proprietary desktop application, commercial and consumer members can easily upload, edit and post their videos on the Web. By offering consumers an innovative communications vehicle and commercial members a powerful marketing and sales tool, Earthnoise has established a strong foothold in this rapidly growing market. According to U.S. Bancorp Piper Jaffray, the outsourced streaming media service business will grow to 2.4 billion by 2004.

Founded in June 1999, Earthnoise has headquarters in New York and research and development facilities in Tel Aviv. Current partners include RealNetworks, Intel, Ricoh Corporation, The Knot, AtomFilms and aOnline. Earthnoise has received funding from AOL, Attractor, Audax Group, Entertainment Media Ventures, Israel Seed Partners, and Pario Ventures.

Special Note:

The above statements include forward-looking statements based on current management expectations. Factors that could cause future results to differ from these expectations include the following: risks associated with acquisitions, competition and seasonality. Additional factors are described in the company's reports filed with the Securities and Exchange Commission.

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