CORRECTION: Monster Awards Advertising Business To Deutsch
Monster(R), the leading global online careers property and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST), today named Deutsch its advertising agency of record. The U.S. advertising budget, a large portion of Monster's $115 million global marketing budget, will include print, TV, radio, and online advertising.
"Deutsch is a world-class agency poised to capture the true essence of the Monster brand. We are excited to work with such a high caliber organization that has helped advance the business initiatives of its clients through integrated marketing approaches," said Jeff Taylor, Founder and Chief Monster. "As the market continues to change, we look forward to the continued evolution of Monster as a leading consumer brand that speaks to all job seekers across all industries."
"The Monster culture and entrepreneurial spirit is simpatico with Deutsch. We're incredibly excited about the opportunity to work in an integrated fashion and with such a dynamic team. We are thrilled to be part of their future and are looking forward to helping them build to mega-brand status," said Donny Deutsch, Chairman and CEO of Deutsch Inc.
Deutsch Inc. logs an estimated $2.4 billion in capitalized billings and is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Mitsubishi Motors of North America, DIRECTV, Coors, Revlon, Snapple, Novartis, Bank of America, MCI and Tommy Hilfiger. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus). Deutsch has offices in New York, Los Angeles, Chicago and Toronto.
Monster, headquartered in Maynard, Mass., is the leading global careers website, recording over 45.9 million unique visits during the month of June 2003, according to independent research conducted by I/PRO. Monster connects the most progressive companies with the most qualified career-minded individuals, offering innovative technology and superior services that give them more control over the recruiting process. The Monster global network consists of local content and language sites in the United States, United Kingdom, Australia, Canada, the Netherlands, Belgium, New Zealand, Singapore, Hong Kong, France, Scotland, Germany, Ireland, Spain, Luxembourg, India, Italy, Sweden, Norway, Denmark, Switzerland, and Finland. Monster is the official online career management services sponsor of the 2004 U.S. Olympic Team. More information about Monster is available at www.monster.com or by calling 1-800-MONSTER.
About Monster Worldwide
Founded in 1967, Monster Worldwide, Inc. (formerly TMP Worldwide Inc.) is the online recruitment leader and the parent company of Monster, the leading global careers website. Headquartered in New York with approximately 4,500 employees in 19 countries, Monster Worldwide is also the world's largest Recruitment Advertising agency network, the world's largest Yellow Pages advertising agency and a provider of direct marketing services. The Company's clients include more than 90 of the Fortune 100 and more than 490 of the Fortune 500 companies. Monster Worldwide (Nasdaq: MNST) is a member of the S&P 500 Index. More information about Monster Worldwide is available at www.monsterworldwide.com.
Special Note: Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the statements made in this release constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve certain risks and uncertainties, including statements regarding the company's strategic direction, prospects and future results. Certain factors, including factors outside of our control, may cause actual results to differ materially from those contained in the forward- looking statements, including economic and other conditions in the markets in which we operate, risks associated with acquisitions, competition, seasonality and the other risks discussed in our Form 10-K and our other filings made with the Securities and Exchange Commission, which discussions are incorporated in this release by reference.CONTACT: Monster Kevin Mullins, 978/461-8751 email@example.com or Deutsch Inc. Vonda LePage, 212/981-7680 firstname.lastname@example.org SOURCE: Monster